Stevia Market: Trends, Forecast and Competitive Analysis

Trends, opportunities and forecast in stevia market to 2025 by extract type (leaf, powdered, and liquid), form (dry and liquid), application (dairy, bakery & confectionery, tabletop sweeteners, beverages, convenience foods, and others), and region (North America, Europe, Asia Pacific, and Rest of the World)

Publisher: Lucintel Published: May 2026
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Stevia Market: Trends, Forecast and Competitive Analysis

Report Feature

The future of the global stevia market looks promising with opportunities in the food and beverage industry. The global stevia market is expected to grow with a CAGR of 8%-10% from 2020 to 2025. The major drivers for this market are growing awareness of health benefits of stevia over sugar and increasing demand for new food product development with lower calorie content.
 
A total of XX figures / charts and XX tables are provided in this more than 150-pages report to help in your business decisions. Sample figures with some insights are shown below. To learn the scope, benefits, companies researched, and other details of the global stevia market report, please download the report brochure.
 
stevia
 
In this market, leaf-based is the largest extract type of stevia, whereas beverages is the largest application. Growth in various segments of the stevia market are given below:

 
stevia
The study includes trends and forecast for the global stevia market by extract type, form, application, and region as follows:
 
By Extract Type [Value ($ Million) shipment analysis for 2014 – 2025]:
  • Leaf
  • Powdered
  • Liquid
By Form [Value ($ Million) shipment analysis for 2014 – 2025]:
  • Dry
  • Liquid
By Application [Value ($ Million) shipment analysis for 2014 – 2025]: 
  • Dairy
  • Bakery & Confectionery
  • Tabletop Sweeteners
  • Beverages
  • Convenience Foods
  • Others 
By Region [Value ($ Million) shipment analysis for 2014 – 2025]:
  • North America
  • United States
  • Canada 
  • Mexico
  • Europe
  • United Kingdom
  • Spain
  • Germany
  • France
  • Asia Pacific
  • China
  • India
  • Japan
  • The Rest of the World 
  • Brazil
Some of the stevia companies profiled in this report include Cargill, Ingredion, Tate & Lyle, Purecircle, GLG Life Tech, Archer Daniels Midland, Sunwin Stevia International, S&W Seed, Pyure Brands, and Morita Kagakau Kogyo.
 
Lucintel forecasts that leaf based stevia will remain the largest extract type segment over the forecast period, as there is demand for whole leaf stevia among food & beverage manufacturers and processors.
 
Within this market, beverages will remain the largest application segment over the forecast period due to growing consumption of soft drinks, carbonated drinks, juices, and energy drinks with low sugar levels.
 
Asia Pacific will remain the largest region, and it is also expected to witness the highest growth over the forecast period due to rising disposable income and growing consumption of soft drinks, carbonated drinks, juices, and energy drinks in the region. 
 
 
Features of the Global Stevia Market
 
  • Market Size Estimates: Global stevia market size estimation in terms of value ($M) shipment.
  • Trend and Forecast Analysis: Market trends (2014-2019) and forecast (2020-2025) by various segments.
  • Segmentation Analysis: Global stevia market size by various segments, such as extract type, form, and application in terms of value.
  • Regional Analysis: Global stevia market breakdown by North America, Europe, Asia Pacific, and Rest of the World.
  • Growth Opportunities: Analysis of growth opportunities in different extract type, form, application, and region for the global stevia market.
  • Strategic Analysis: This includes M&A, new product development, and competitive landscape of the global stevia market.
  • Analysis of competitive intensity of the industry based on Porter’s Five Forces model.
 
 
 
This report answers following key questions
 
Q.1 What are some of the most promising potential, high-growth opportunities for the global stevia market by extract type (leaf, powdered, and liquid), form (dry and liquid), application (dairy, bakery & confectionery, tabletop sweeteners, beverages, convenience foods, and others), and region (North America, Europe, Asia Pacific, and Rest of the World)?
Q.2 Which segments will grow at a faster pace and why?
Q.3 Which region will grow at a faster pace and why?
Q.4 What are the key factors affecting market dynamics? What are the drivers and challenges of the global stevia market?
Q.5 What are the business risks and threats to the global stevia market?
Q.6 What are the emerging trends in this stevia market and the reasons behind them?
Q.7 What are some changing demands of customers in this stevia market?
Q.8 What are the new developments in this stevia market? Which companies are leading these developments?
Q.9 Who are the major players in this stevia market? What strategic initiatives are being implemented by key players for business growth?
Q.10 What are some of the competitive products and processes in this stevia market, and how big of a threat do they pose for loss of market share via material or product substitution?
Q.11 What M&A activities did take place in the last five years in the global stevia market?
 
 

Table of Contents

1. Executive Summary

Methodology

Lucintel has been in the business of market research and management consulting since 2000 and has published over 1000 market intelligence reports in various markets / applications and served over 1,000 clients worldwide. This study is a culmination of four months of full-time effort performed by Lucintel's analyst team. The analysts used the following sources for the creation and completion of this valuable report:
  • In-depth interviews of the major players in this market
  • Detailed secondary research from competitors’ financial statements and published data 
  • Extensive searches of published works, market, and database information pertaining to industry news, company press releases, and customer intentions
  • A compilation of the experiences, judgments, and insights of Lucintel’s professionals, who have analyzed and tracked this market over the years.
Extensive research and interviews are conducted across the supply chain of this market to estimate market share, market size, trends, drivers, challenges, and forecasts. Below is a brief summary of the primary interviews that were conducted by job function for this report.
 
Thus, Lucintel compiles vast amounts of data from numerous sources, validates the integrity of that data, and performs a comprehensive analysis. Lucintel then organizes the data, its findings, and insights into a concise report designed to support the strategic decision-making process. The figure below is a graphical representation of Lucintel’s research process. 
 

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