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Technology advancement, portability, and fusion technology applications are expected to drive the global software industry into the future. The industry experienced average growth over the last five years and is expected to reach approximately US $406.6 billion in 2017 with a CAGR of 7.1% over the next five years.

Lucintel, a leading global management consulting and market research firm, has conducted a competitive analysis of the global software companies and presents its findings in “Top Five Global Software Companies: Performance, Strategies, and Competitive Analysis.” The report provides detailed insight into the performance of the top five software companies in the world. The analysis highlights the companies that are performing the best among the peer group, and in which areas, and therefore clarifies leading performance standards and the strengths and weaknesses of companies covered.

The global software industry is consolidated, consisting of infrastructure software and application software as segments. Infrastructure software comprises operating system and database management system software, while application software consists of enterprise resource planning and business intelligence software, among many other types. North America dominates this industry. A combination of factors such as IT spending, technological innovations, and economic growth affects industry dynamics significantly. In this study, Lucintel profiles the following five companies with detailed competitive assessments:
 
  • EMC Corporation            
  • IBM Corporation            
  • Microsoft Corporation                       
  • Oracle Corporation                            
  • SAP AG                                                 
                                              
As per the study, Asia Pacific and the Rest of the World regions witnessed higher growth rates compared to North America and Europe during 2006-2011 due to increased IT spending in the emerging economies such as China, India, Brazil, and Mexico, driven by those countries’ economic growth.

This study is intended to provide industry leaders with a competitive benchmarking of the world’s top five software companies. The study provides up-to-date information on the market share, profit margins, capabilities, and strategies of the leaders. It is designed to provide executives with strategically significant competitor information, data analysis, and insight, critical to the development and implementation of effective marketing and sales plans.

Software companies competitive analysis report will save hundreds of hours of your own personal research time and will significantly benefit you in expanding your business opportunities in global software companies industry. In today’s chaotic economy, you need every advantage that you can find to keep ahead in your business

In Lucintel's newest competitive research study on the world's software companies, we thoroughly profile following five companies with detailed competitive assessments:
 
  • EMC Corporation            
  • IBM Corporation            
  • Microsoft Corporation                       
  • Oracle Corporation                           
  • SAP AG    
The detailed analysis of each company offers a critical view into key strategic areas, including:
 
  • Company overview          
  • Benchmarking (financial & market)
  • SWOT analysis         
  • Product positioning
  • Marketing strategy and tactics    
  • Corporate strategy
To make any investment, business or strategic decisions, you need adequate and timely information. Software companies competitive analysis market report fulfills this core need. This is an indispensable reference guide for industry executives who are dealing with software companies industry.

Some of the features of Top Five Global Software Companies: Performance, Strategies, and Competitive Analysis market intelligence report are:
 
  • Market size estimates in terms of (US $) value by segments of the global software companies
  • Regional analysis: global software companies breakdown by key regions (e.g., North America, Europe, APAC and ROW)
  • Software market trends, drivers and forecasts
  • Competitive benchmarking of each players against their financial & market strength
  • Global and regional market share estimates for the top players
  • Product line overview and positioning of top players
  • SWOT analysis of the leaders
  • Marketing strategy and tactics    
  • Corporate strategy
  • More than 128 valuable figures/charts and 45 tables are provided in this report

 
Table of Contents

1. Executive Summary

2. Market Definition and Scope

3. Market Opportunity    
    
4. Competitive Benchmarking (Financial and Market)
Company Profile on Following Parameters
Company Overview          
Benchmarking (Financial & Market)
SWOT Analysis         
Product Positioning
Marketing Strategy and Tactics    
Corporate Strategy

5. Company Profile on EMC Corporation

6. Company Profile on IBM Corporation

7. Company Profile on Microsoft Corporation

8. Company Profile on Oracle Corporation     

9. Company Profile on SAP AG


List of Figures

CHAPTER 3. Market Opportunity
Figure 3.1: Supply chain for software market
Figure 3.2: Global software industry annual trend 2006-2011 (US $B)
Figure 3.3: Global software industry regional trend 2006-2011 (US $B)
Figure 3.4: Global software industry regional trend 2006-2011 (%)
Figure 3.5: Global software industry segment trend 2006-2011 (US $B)
Figure 3.6: Global software industry segment trend 2006-2011 (%)
Figure 3.7: Global software industry opportunity by region
Figure 3.8: Global software industry opportunity by segment
    
CHAPTER 4.Competitive Benchmarking (Financial and Market)
Figure 4.1: Top five software companies – financial benchmarking
Figure 4.2: Global top five software companies gross profit and net profit analysis – 2011
Figure 4.3: Financial analysis – growth leadership quadrant (2011)
Figure 4.4: Market share of top players 2006
Figure 4.5: Market share of top players 2011
Figure 4.6: 2006 Market share analysis
Figure 4.7: 2011 Market share analysis
Figure 4.8: Global market share analysis 2011
Figure 4.9: Global market fragmentation 2011  
Figure 4.10: Market value North America (US $B)
Figure 4.11: Market value Europe (US $B)
Figure 4.12: Market value Asia Pacific: (US $B)
Figure 4.13: Market value Row: (US $B)
Figure 4.14: Regional revenue evaluation 2011(US $M)
Figure 4.15: Regional revenue evaluation 2011(%)
Figure 4.16: North American revenue trend for top players 2007-2011 (US $B)
Figure 4.17: Europe revenue trend for top players 2007-2011 (US $B)
Figure 4.18: Asia Pacific revenue trend for top players 2007-2011 (US $B)
Figure 4.19: Row revenue trend for top players 2007-2011 (US $B)
Figure 4.20: Lucintel triad - top five major players

CHAPTER 5. Company Profile of EMC Corporation
Figure 5.1: EMC Corporation’s revenue by business structure 2011
Figure 5.2: Lucintel Triad – EMC Corporation
Figure 5.3: Financial benchmarking EMC Corporation against top three and top five  industry players’ average
Figure 5.4: Financial benchmarking of EMC Corporation against Top Five best
Figure 5.5: Global industry revenue trend Vs EMC Corporation (2007-2011) in US $B
Figure 5.6: Global market share trend for EMC Corporation (2007-2011) in (%)
Figure 5.7: North American industry revenue trend Vs EMC Corporation 2007-2011 in (US $B)
Figure 5.8: European industry revenue trend Vs EMC Corporation 2007-2011 in (US $B)
Figure 5.9:   APAC industry revenue trend Vs EMC Corporation 2007-2011 in (US $B)
Figure 5.10: ROW industry revenue trend Vs EMC Corporation 2007-2011 in (US $B)
Figure 5.11: North American market share trend Vs EMC Corporation 2007-2011 in (%)
Figure 5.12: European market share trend Vs EMC Corporation 2007-2011 in (%)
Figure 5.13: APAC market share trend Vs EMC Corporation 2007-2011 in (%)
Figure 5.14: ROW market share trend Vs EMC Corporation 2007-2011 in (%)
Figure 5.15: EMC Corporation trend in R&D expenses 2007-2011 in US $M
Figure 5.16: EMC Corporation trend in R&D expenses Percentage of total revenue
Figure 5.17: Comparison of EMC Corporation SE R&D expenditure vs top three & top five players   average 2011
Figure 5.18: EMC Corporation productivity 2007-2011 (US $M)
Figure 5.19: EMC Corporation fixed asset value 2007-2011 (US $M)
Figure 5.20: Strategic execution

CHAPTER 6. Company Profile of IBM Corporation
Figure 6.1: IBM Corporation revenue by business structure 2011
Figure 6.2: Lucintel triad - IBM Corporation
Figure 6.3: Financial benchmarking of IBM Corporation against top three and top five industry players’ average
Figure 6.4: Financial benchmarking of IBM Corporation against Top five best
Figure 6.5: Global industry revenue trend Vs IBM Corporation (2007-2011) in (US $B)
Figure 6.6: Global market share trend for IBM Corporation (2007-2011) in (%)
Figure 6.7: North American industry revenue trend Vs. IBM Corporation 2007-2011 in (US $B)
Figure 6.8: European industry revenue trend Vs IBM Corporation 2007-2011 in (US $B)
Figure 6.9: APAC industry revenue trend Vs IBM Corporation 2007-2011 in (US $B)
Figure 6.10: ROW industry revenue trend Vs IBM Corporation 2007-2011 in (US $B)
Figure 6.11: North American market share trend Vs IBM Corporation 2007-2011 in (%)
Figure 6.12: European market share trend Vs IBM Corporation 2007-2011 in (%)
Figure 6.13: APAC market share trend Vs DuPont 2007-2011 in (%)
Figure 6.14: ROW market share trend Vs DuPont 2007-2011 in (%)
Figure 6.15: IBM Corporation trend in R&D expenses 2007-2011 in US $M
Figure 6.16: IBM Corporation trend in R&D expenses Percentage of total revenue
Figure 6.17: Comparison of IBM Corporation SE R&D expenditure vs top three & top five players average 2011
Figure 6.18: IBM Corporation productivity: 2007-2011 in (US $M)
Figure 6.19: IBM Corporation fixed asset value: 2007-2011 in (US $M)
Figure 6.20: Strategic execution

CHAPTER 7. Company Profile of Microsoft Corporation
Figure 7.1: Microsoft Corporation revenue by business structure 2011
Figure 7.2: Lucintel triad – Microsoft Corporation
Figure 7.3: Financial benchmarking of Microsoft Corporation against top three and top five industry players’ average
Figure 7.4: Financial benchmarking of Microsoft Corporation against Top five best
Figure 7.5: Global industry revenue trend Vs Microsoft Corporation (2007-2011) in (US $B)
Figure 7.6: Global market share trend for Microsoft Corporation (2007-2011) in (%)
Figure 7.7: North American industry revenue trend Vs Microsoft Corporation (2007-2011) in (US $B)
Figure 7.8: European industry revenue trend Vs Microsoft Corporation l (2007-2011) in (US $B)
Figure 7.9: APAC industry revenue trend Vs Microsoft Corporation (2007-2011) in (US $B)
Figure 7.10: ROW industry revenue trend Vs Microsoft Corporation (2007-2011) in (US $B)
Figure 7.11: North American market share trend Vs Microsoft Corporation (2007-2011) in (%)
Figure 7.12: European market share trend Vs Microsoft Corporation l (2007-2011) in (%)
Figure 7.13: APAC market share trend Vs Microsoft Corporation (2007-2011) in (%)
Figure 7.14: ROW market share trend Vs Microsoft Corporation (2007-2011) in (%)
Figure 7.15: Microsoft Corporation trend in R&D expenses 2007-2011 in US $M
Figure 7.16: Microsoft Corporation trend in R&D expenses Percentage of total revenue
Figure 7.17: Comparison of Microsoft Corporation R&D expenditure vs top three & top five players average 2011
Figure 7.18: Microsoft Corporation productivity: 2007-2011 in (US $M)
Figure 7.19: Microsoft Corporation fixed asset value: 2007-2011 in (US $M)
Figure 7.20: Strategic execution

CHAPTER 8. Company Profile of Oracle Corporation
Figure 8.1: Oracle Corporation revenue by business structure 2011
Figure 8.2: Lucintel triad – Oracle Corporation
Figure 8.3: Financial benchmarking of Oracle Corporation against top three and top five industry players’ average
Figure 8.4: Financial benchmarking of Oracle Corporation against Top five best
Figure 8.5: Global industry revenue trend Vs Oracle Corporation (2007-2011) in (US $B)
Figure 8.6: Global market share trend for Oracle Corporation (2007-2011) in (%)
Figure 8.7: North American industry revenue trend Vs Oracle Corporation (2007-2011) in (US $B)
Figure 8.8: European industry revenue trend Vs Oracle Corporation (2007-2011) in (US $B)
Figure 8.9: APAC industry revenue trend Vs Oracle Corporation (2007-2011) in (US $B)
Figure 8.10: ROW industry revenue trend Vs Oracle Corporation (2007-2011) in (US $B)
Figure 8.11: North American market share trend Vs Oracle Corporation (2007-2011) in (%)
Figure 8.12: European market share trend Vs Oracle Corporation (2007-2011) in (%)
Figure 8.13: APAC market share trend Vs Oracle Corporation (2007-2011) in (%)
Figure 8.14: ROW market share trend Vs Oracle Corporation (2007-2011) in (%)
Figure 8.15: Oracle Corporation trend in R&D expenses 2007-2011 in US $M
Figure 8.16: Oracle Corporation trend in R&D expenses Percentage of total revenue
Figure 8.17: Comparison of Oracle Corporation R&D expenditure vs top three & top five players average 2011
Figure 8.18: Oracle Corporation productivity: 2007-2011 in (US $M)
Figure 8.19: Oracle Corporation fixed asset value: 2007-2011 in (US $M)
Figure 8.20: Strategic execution

CHAPTER 9. Company Profile of SAP AG
Figure 9.1: SAP AG revenue by business structure 2011
Figure 9.2: Lucintel triad – SAP AG
Figure 9.3: Financial benchmarking of SAP AG against top three and top five industry players’ average
Figure 9.4: Financial benchmarking of SAP AG against Top five best
Figure 9.5: Global industry revenue trend Vs SAP AG (2007-2011) in (US $B)
Figure 9.6: Global market share trend for SAP AG (2007-2011) in (%)
Figure 9.7: North American industry revenue trend Vs SAP AG (2007-2011) in (US $B)
Figure 9.8: European industry revenue trend Vs SAP AG (2007-2011) in (US $B)
Figure 9.9: APAC industry revenue trend Vs SAP AG (2007-2011) in (US $B)
Figure 9.10: ROW industry revenue trend Vs SAP AG (2007-2011) in (US $B)
Figure 9.11: North American market share trend Vs SAP AG (2007-2011) in (%)
Figure 9.12: European market share trend Vs SAP AG (2007-2011) in (%)
Figure 9.13: APAC market share trend Vs SAP AG (2007-2011) in (%)
Figure 9.14: ROW market share trend Vs SAP AG (2007-2011) in (%)
Figure 9.15: SAP AG trend in R&D expenses 2007-2011 in US $M
Figure 9.16: SAP AG trend in R&D expenses Percentage of total revenue
Figure 9.17: Comparison of SAP AG R&D expenditure vs top three & top five players average 2011
Figure 9.18: SAP AG productivity 2007-2011 in (US $M)
Figure 9.19: SAP AG capital investment value 2007-2011 in (US $M)
Figure 9.20: Strategic execution


List of Tables

CHAPTER 3. Market Opportunity
Table 3.1: Industry parameters of global software industry
Table 3.2: Relative market attractiveness by region
Table 3.3: Regional revenue growth rate
Table 3.4: Segment revenue growth rate

CHAPTER 4. Competitive Benchmarking (Financial and Market)
Table 4.1: Financial benchmarking of top five global software companies
Table 4.2: Key financial parameters for top five software companies
Table 4.3: Regional revenue (US $M)
Table 4.4: Regional revenue (%)
Table 4.5: Competitors based on markets served
Table 4.6: Lucintel triad - Top five major players

CHAPTER 5. Company Profile of EMC Corporation
Table 5.1:  Market served: EMC Corporation
Table 5.2:  Lucintel triad – EMC Corporation
Table 5.3:  Financial Benchmarking of EMC Corporation against best and against Top three and Top five industry players’ average
Table 5.4:  Strategic execution – product positioning by segment
Table 5.5:  Strategic execution – perceived customer value / quality
Table 5.6:  Strategic execution – promotion / communications
Table 5.7:  Strategic execution – product distribution by region

CHAPTER 6. Company Profile of IBM Corporation  
Table 6.1: Market served – IBM Corporation  
Table 6.2: Lucintel triad – IBM Corporation  
Table 6.3: Financial benchmarking of IBM Corporation against best and against Top three and Top five industry players’ average
Table 6.4: Strategic execution – product positioning by segment
Table 6.5: Strategic execution – perceived customer value / quality
Table 6.6: Strategic execution – promotion / communications
Table 6.7: Strategic execution – product distribution by region

CHAPTER 7. Company Profile of Microsoft Corporation
Table 7.1: Market served – Microsoft Corporation
Table 7.2: Lucintel triad – Microsoft Corporation
Table 7.3: Financial benchmarking of Microsoft Corporation against best and against Top three and Top five industry players’ average
Table 7.4: Strategic execution – product positioning by segment
Table 7.5: Strategic execution – perceived customer value / quality
Table 7.6: Strategic execution – promotion / communications
Table 7.7: Strategic execution – product distribution by region

CHAPTER 8. Company Profile of Oracle Corporation
Table 8.1: Market served – Oracle Corporation
Table 8.2: Lucintel triad – Oracle Corporation
Table 8.3: Financial Benchmarking of Oracle Corporation against best and against Top three and top five industry players’ average
Table 8.4: Strategic execution – product positioning by segment
Table 8.5: Strategic execution – perceived customer value / quality
Table 8.6: Strategic execution – promotion / communications
Table 8.7: Strategic execution – product distribution by region

CHAPTER 9. Company Profile of SAP AG
Table 9.1: Markets Served – SAP AG
Table 9.2: Lucintel triad – SAP AG
Table 9.3: Financial Benchmarking of SAP AG against best and against Top three and top five industry players’ average
Table 9.4: Strategic execution – product positioning by segment
Table 9.5: Strategic execution – perceived customer value / quality
Table 9.6: Strategic execution – promotion / communications
Table 9.7: Strategic execution – product distribution by region
 
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More than 128 valuable figures/charts and 45 tables are provided in this report
Lucintel has been in the business of market research and management consulting since 2000 and has published over 1000 market intelligence reports in various markets / applications and served over 1,000 clients worldwide. This study is a culmination of four months of full-time effort performed by Lucintel's analyst team. The analysts used the following sources for the creation and completion of this valuable report:
  • In-depth interviews of the major players in this market
  • Detailed secondary research from competitors’ financial statements and published data 
  • Extensive searches of published works, market, and database information pertaining to industry news, company press releases, and customer intentions
  • A compilation of the experiences, judgments, and insights of Lucintel’s professionals, who have analyzed and tracked this market over the years.
Extensive research and interviews are conducted across the supply chain of this market to estimate market share, market size, trends, drivers, challenges, and forecasts. Below is a brief summary of the primary interviews that were conducted by job function for this report.
 
Thus, Lucintel compiles vast amounts of data from numerous sources, validates the integrity of that data, and performs a comprehensive analysis. Lucintel then organizes the data, its findings, and insights into a concise report designed to support the strategic decision-making process. The figure below is a graphical representation of Lucintel’s research process. 
 

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