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Lucintel observes the evolving of the global motorcycle industry, competitive landscape, and corporate and marketing strategies adopted by the motorcycle companies as some of the factors to have remarkably impacted the global motorcycle industry dynamics. The market witnessed splendid growth during 2006-2011 but is likely to grow

with reduced pace to reach an estimated $93.67 billion by 2017.

A total of 128 figures / charts and 45 tables are provided in this report to help in your business decisions. Sample figures with some insights are shown below. To learn the scope of, benefits, companies researched and other details of the motorcycle companies competitive analysis report, download the report brochure.


This discussion is limited to a comparative analysis of the subject companies along with their respective company overviews, their geographic footprints, financial metrics, market definition and scope, market performance, market strategies and corporate cultures, business structure, and SWOT analysis.

The competitive landscape of the global motorcycle industry has had fluctuations over the last five years which affected the top five companies. The motorcycle industry consists of all classes of on-and-off road motorcycles including scooters and mopeds. Developing regions, such as Asia and Latin America, which perceive two-wheelers as a basic mode of transportation, are expected to remain the most promising markets for scooters, light motorcycles, and mopeds. A combination of factors such as demographic condition, economic condition, and environmental regulations is seen to have important impact on market dynamics.

Lucintel found that the market size or revenue, average operating profit, average net profit, and annual growth rate are some of the driving forces of these companies. Buyers power, degree of competition, and threats of new entrants and substitutes also affect this market. Following are the top five companies of the global motorcycle industry:

•    Honda Motor Company Limited
•    Yamaha Motor Company Limited
•    Hero MotoCorp Limited
•    Bajaj Auto Limited
•    Harley–Davidson Incorporation

The data and analysis found in this report can be utilized for a variety of functional business reasons, including: Business Development, Strategic Planning, Determination of Market Size and Trends, Competitive Analysis, Investment Decisions, and Joint Product Development.   
                       
Motorcycle companies competitive analysis report will save hundreds of hours of your own personal research time and will significantly benefit you in expanding your business opportunities in top five global motorcycle manufacturers. In today’s chaotic economy, you need every advantage that you can find to keep ahead in your business

The detailed analysis of each company offers a critical view into key strategic areas, including:

•    Company overview          
•    Benchmarking (financial & market)
•    SWOT analysis         
•    Product positioning
•    Marketing strategy and tactics    
•    Corporate strategy

To make any investment, business or strategic decisions, you need adequate and timely information. Motorcycle companies competitive analysis market report fulfills this core need. This is an indispensable reference guide for industry executives who are dealing global motorcycle industry.

Some of the features of Top Five Global Motorcycle Companies: Performance, Strategies, and Competitive Analysis market intelligence report are:
 
  • Motorcycle companies competitive analysis market size estimates in terms of (US $) value by segments of the global motorcycle industry.
  • Regional analysis: global motorcycle industry breakdown by key regions (e.g., North America, Europe, APAC and ROW)
  • Motorcycle companies competitive analysis market trends, drivers and forecasts
  • Competitive benchmarking of each players against their financial & market strength
  • Global and regional market share estimates for the top players
  • Product line overview and positioning of top players
  • SWOT analysis of the leaders
  • Marketing strategy and tactics    
  • Corporate strategy
  • More than 128 valuable figures/charts and 45 tables are provided in this report
     
 
Table of Contents

 1. Executive Summary 
 2. Market Definition and Scope 
 3. Market Opportunity 
 4. Competitive Benchmarking (Financial and Market) 
 5. Company Profile on Following Parameters 
 6. Profiles on Following Companies  
 6.1. Bajaj Auto Ltd  
 6.2. Harley Davidson Inc  
 6.3. Hero MotoCorp Ltd  
 6.4. Honda Motor Co Ltd  
 6.5. Yamaha Motor Co Ltd  

List of Figures
 
Chapter 3. Market Opportunity
Figure 3.1: Supply motorcycle industry
Figure 3.2: Global motorcycle industry annual trend 2006-2011 (US $B)
Figure 3.3: Global motorcycle industry regional trend 2006-2011 (US $B)
Figure 3.4: Global motorcycle industry regional trend 2006-2011 (%)
Figure 3.5: Global motorcycle industry segment trend 2006-2011 (US $B)
Figure 3.6: Global motorcycle Industry segment trend 2006-2011 (%)
Figure 3.7: Global motorcycle industry opportunity by region
Figure 3.8: Global motorcycle industry opportunity by segment
 
Chapter 4.Competitive Benchmarking (Financial and Market)
Figure 4.1: Top five global motorcycle manufacturers – financial benchmarking
Figure 4.2: Global motorcycle manufacturers gross profit and net profit analysis – 2011
Figure 4.3: Financial analysis – growth leadership quadrant (2011)
Figure 4.4: Market share of top players 2006
Figure 4.5: Market share of top players 2011
Figure 4.6: 2006 Market share analysis
Figure 4.7: 2011 Market share analysis
Figure 4.8: Global market share analysis 2011
Figure 4.9: Global market fragmentation 2011  
Figure 4.10: Market value North America (US $B)
Figure 4.11: Market value Europe (US $B)
Figure 4.12: Market value Asia Pacific (US $B)
Figure 4.13: Market value ROW (US $B)
Figure 4.14: Regional revenue evaluation 2011 (US $M)
Figure 4.15: Regional revenue evaluation 2011 (%)
Figure 4.16: North American revenue trend for top players 2007-2011 (US $B)
Figure 4.17: Europe revenue trend for top players 2007-2011 (US $B)
Figure 4.18: Asia Pacific revenue trend for top players 2007-2011 (US $B)
Figure 4.19: Row revenue trend for top players 2007-2011 (US $B)
Figure 4.20: Lucintel triad - top five major players
 
Chapter 5. Company Profile of Bajaj Auto Ltd.                                                                            
Figure 5.1: Bajaj Auto Ltd.’s revenue by business structure 2011
Figure 5.2: Lucintel Triad – Bajaj Auto Ltd.
Figure 5.3: Financial benchmarking Bajaj Auto Ltd. against top three and top five industry players’ average
Figure 5.4: Financial benchmarking of Bajaj Auto Ltd. against Top Five best
Figure 5.5: Global industry revenue trend Vs Bajaj Auto Ltd. (2007-2011) in US $B
Figure 5.6: Global market share trend for Bajaj Auto Ltd. (2007-2011) in (%)
Figure 5.7: North American industry revenue trend Vs Bajaj Auto Ltd. 2007-2011 in
             (US $B)
Figure 5.8: European industry revenue trend Vs Bajaj Auto Ltd. 2007-2011 in
             (US $B)
Figure 5.9:  APAC industry revenue trend Vs Bajaj Auto Ltd. 2007-2011 in (US $B)
Figure 5.10: ROW industry revenue trend Vs Bajaj Auto Ltd. 2007-2011 in (US $B)
Figure 5.11: North American market share trend Vs. Bajaj Auto Ltd. 2007-2011 in (%)
Figure 5.12: European market share trend Vs Bajaj Auto Ltd. 2007-2011 in (%)
Figure 5.13: APAC market share trend Vs  Nexans SA Inc. 2007-2011 in (%)
Figure 5.14: ROW market share trend Vs  Nexans SA Inc. 2007-2011 in (%)
Figure 5.15: Bajaj Auto Ltd. trend in R&D expenses 2007-2011 US $B
Figure 5.16: Bajaj Auto Ltd. trend R&D expenses percentage of total sales in (US $B)
Figure 5.17: Comparison of Bajaj Auto Ltd. R&D expenditure vs top three & top five players average 2011 (%)
Figure 5.18: Bajaj Auto Ltd. productivity 2007-2011 (US $M)
Figure 5.19: Bajaj Auto Ltd. fixed asset value 2007-2011 (US $M)
Figure 5.20: Strategic execution
 
Chapter 6. Company Profile of Harley Davidson Inc.                                                                                  
Figure 6.1: Harley Davidson Inc. revenue by business structure 2011
Figure 6.2: Lucintel triad - L’Oreal S.A.
Figure 6.3: Financial benchmarking of Harley Davidson Inc. against top three and top five industry players’ average
Figure 6.4: Financial benchmarking of Harley Davidson Inc. against Top five best
Figure 6.5: Global industry revenue trend Vs Harley Davidson Inc. (2007-2011) in (US $B)
Figure 6.6: Global market share trend for Harley Davidson Inc.(2007-2011) in (%)
Figure 6.7: North American industry revenue trend Vs. Harley Davidson Inc. 2007-2011 in (US $B)
Figure 6.8: European industry revenue trend Vs Harley Davidson Inc. 2007-2011 in (US $B)
Figure 6.9: APAC industry revenue trend Vs Harley Davidson Inc. 2007-2011 in (US $B)
Figure 6.10: ROW industry revenue trend Vs Harley Davidson Inc. 2007-2011 in (US $B)
Figure 6.11: North American market share trend Vs Harley Davidson Inc. 2007-2011 in (%)
Figure 6.12: European market share trend Vs Harley Davidson Inc. 2007-2011 in (%)
Figure 6.13: APAC market share trend Vs Harley Davidson Inc. 2007-2011 in (%)
Figure 6.14: ROW market share trend Vs Harley Davidson Inc. 2007-2011 in (%)
Figure 6.15: Harley Davidson Inc. trend in R&D expenses 2007-2011 in (%)
Figure 6.16: Harley Davidson Inc. trend in R&D expenses percentage of total sales (US $B)
Figure 6.17: Comparison of Harley Davidson Inc. R&D expenditure vs top three & top five players average 2011 (%)
Figure 6.18: Harley Davidson Inc. productivity 2007-2011 in (US $M)
Figure 6.19: Harley Davidson Inc. fixed asset value 2007-2011 in (US $M)
Figure 6.20: Strategic execution
 
Chapter 7. Company Profile of Hero MotoCorp Ltd.                                                 
Figure 7.1: Hero MotoCorp Ltd. revenue by business structure 2011
Figure 7.2: Lucintel triad –Hero MotoCorp Ltd.                                      
Figure 7.3: Financial benchmarking of Hero MotoCorp Ltd. against top three and top five industry players’ average
Figure 7.4: Financial benchmarking of Hero MotoCorp Ltd. against Top five best
Figure 7.5: Global industry revenue trend Vs Hero MotoCorp Ltd. (2007-2011) in (US $B)
Figure 7.6: Global market share trend for Hero MotoCorp Ltd. (2007-2011) in (%)
Figure 7.7: North American industry revenue trend Vs Hero MotoCorp Ltd. (2007-2011) in (US $B)
Figure 7.8: European industry revenue trend Vs Hero MotoCorp Ltd. (2007-2011) in (US $B)
Figure 7.9: APAC industry revenue trend Vs Hero MotoCorp Ltd. (2007-2011) in (US $B)
Figure 7.10: ROW industry revenue trend Vs Hero MotoCorp Ltd. (2007-2011) in (US $B)
Figure 7.11: North American market share trend Vs Hero MotoCorp Ltd. (2007-2011) in (%)
Figure 7.12: European market share trend Vs Hero MotoCorp Ltd. (2007-2011) in (%)
Figure 7.13: APAC market share trend Vs Hero MotoCorp Ltd. (2007-2011) in (%)
Figure 7.14: ROW market share trend Vs Hero MotoCorp Ltd. (2007-2011) in (%)
Figure 7.15: Hero MotoCorp Ltd. trend in R&D expenses 2007-2011 in US $B
Figure 7.16: Hero MotoCorp Ltd. trend in R&D expenses percentage of  total sales (%)
Figure 7.17: Comparison of Hero MotoCorp Ltd. R&D expenditure vs top three & top five players average 2011
Figure 7.18: Hero MotoCorp Ltd. productivity 2007-2011 in (US $M)
Figure 7.19: Prysmian SPA fixed asset value 2007-2011 in (US $M)
Figure 7.20: Strategic execution
 
Chapter 8. Company Profile of Honda Motor Co. Ltd.                                                                               
Figure 8.1: Honda Motor Co. Ltd. revenue by business structure 2011
Figure 8.2: Lucintel triad –Honda Motor Co. Ltd.                                                                               
Figure 8.3: Financial benchmarking of Honda Motor Co. Ltd. against top three and top five industry players’ average
Figure 8.4: Financial benchmarking of Honda Motor Co. Ltd.  against Top five best
Figure 8.5: Global industry revenue trend Vs Honda Motor Co. Ltd. (2007-2011) in (US $B)
Figure 8.6: Global market share trend for Honda Motor Co. Ltd. (2007-2011) in (%)
Figure 8.7: North American industry revenue trend Vs Honda Motor Co. Ltd. (2007-2011) in (US $B)
Figure 8.8: European industry revenue trend Vs Honda Motor Co. Ltd. (2007-2011) in (US $B)
Figure 8.9: APAC industry revenue trend Vs Honda Motor Co. Ltd. (2007-2011) in (US $B)
Figure 8.10: ROW industry revenue trend Vs Honda Motor Co. Ltd. (2007-2011) in (US $B)
Figure 8.11: North American market share trend Vs Honda Motor Co. Ltd. (2007-2011) in (%)
Figure 8.12: European market share trend Vs Honda Motor Co. Ltd. (2007-2011) in (%)
Figure 8.13: APAC market share trend Vs Honda Motor Co. Ltd. (2007-2011) in (%)
Figure 8.14: ROW market share trend Vs Honda Motor Co. Ltd.  (2007-2011) in (%)
Figure 8.15: Honda Motor Co. Ltd. trend in R&D expenses 2007-2011 in US $B
Figure 8.16: Honda Motor Co. Ltd. trend in R&D expenses percentage of total sales (%)
Figure 8.17: Comparison of Honda Motor Co. Ltd R&D expenditure vs top three & top five players average 2011 (%)
Figure 8.18: Honda Motor Co. Ltd. productivity 2007-2011 in (US $M)
Figure 8.19: Honda Motor Co. Ltd. fixed asset value 2007-2011 in (US $M)
Figure 8.20: Strategic execution
 
Chapter 9. Company Profile of Yamaha Motor Co. Ltd.                                                
Figure 9.1: Yamaha Motor Co. Ltd. revenue by business structure 2011
Figure 9.2: Lucintel triad –Yamaha Motor Co. Ltd.                                            
Figure 9.3: Financial benchmarking of Yamaha Motor Co. Ltd. against top three and top five industry players’ average
Figure 9.4: Financial benchmarking of Yamaha Motor Co. Ltd. against Top five best
Figure 9.5: Global industry revenue trend Vs Yamaha Motor Co. Ltd. (2007-2011) in (US $B)
Figure 9.6: Global market share trend for Yamaha Motor Co. Ltd. (2007-2011) in (%)
Figure 9.7: North American industry revenue trend Vs Yamaha Motor Co. Ltd. (2007-2011) in (US $B)
Figure 9.8: European industry revenue trend Vs Yamaha Motor Co. Ltd. (2007-2011) in (US $B)
Figure 9.9: APAC industry revenue trend Vs Yamaha Motor Co. Ltd. (2007-2011) in (US $B)
Figure 9.10: ROW industry revenue trend Vs Yamaha Motor Co. Ltd. (2007-2011) in (US $B)
Figure 9.11: North American market share trend Vs Yamaha Motor Co. Ltd. (2007-2011) in (%)
Figure 9.12: European market share trend Vs (Yamaha Motor Co. Ltd. 2007-2011) in (%)
Figure 9.13: APAC market share trend Vs Yamaha Motor Co. Ltd. (2007-2011) in (%)
Figure 9.14: ROW market share trend Vs Yamaha Motor Co. Ltd. (2007-2011) in (%)
Figure 9.15: Yamaha Motor Co. Ltd. trend in R&D expenses 2007-2011 in US $B
Figure 9.16: Yamaha Motor Co. Ltd. trend in R&D expenses percentage of total sales (%)
Figure 9.17: Comparison of Yamaha Motor Co. Ltd. R&D expenditure vs top three & top five players average 2011(%)
Figure 9.18: Yamaha Motor Co. Ltd. productivity 2007-2011 in (US $M)
Figure 9.19: Yamaha Motor Co. Ltd. fixed asset value 2007-2011 in (US $M)
Figure 9.20: Strategic execution
 
List of Tables
 
Chapter 3. Market Opportunity
Table 3.1: Industry parameters of global motorcycle industry
Table 3.2: Relative market attractiveness by region
Table 3.3: Regional revenue growth rate
Table 3.4: Segment revenue growth rate
 
Chapter 4. Competitive Benchmarking (Financial and Market)
Table 4.1: Financial benchmarking of top five global motorcycle manufacturers
Table 4.2: Key financial parameters for top five global motorcycle
manufacturers
Table 4.3: Regional revenue (US $M)
Table 4.4: Regional revenue (%)
Table 4.5: Competitors based on markets served
Table 4.6: Lucintel triad - Top five major players
 
Chapter 5. Company Profile of Bajaj Auto Ltd.                                     
Table 5.1:  Market served –Avon Products Inc.                                     
Table 5.2:  Lucintel triad –.Bajaj Auto Ltd.                                     
Table 5.3:  Financial Benchmarking of Bajaj Auto Ltd.                                    
against best and against Top three and Top five industry players’ average
Table 5.4:  Strategic execution – product positioning by segment
Table 5.5:  Strategic execution – perceived customer value / quality
Table 5.6:  Strategic execution – promotion / communications
Table 5.7:  Strategic execution – product distribution by region
 
Chapter 6. Company Profile of Harley Davidson Inc.                                                                                  
Table 6.1: Market served –Harley Davidson Inc.                                                                                                                              
Table 6.2: Lucintel triad –Harley Davidson Inc.                                                                                                                              
Table 6.3: Financial benchmarking of Harley Davidson Inc.                                                                                                                     
against best and against Top three and Top five industry players average
Table 6.4: Strategic execution – product positioning by segment
Table 6.5: Strategic execution – perceived customer value / quality
Table 6.6: Strategic execution – promotion / communications
Table 6.7: Strategic execution – product distribution by region
 
Chapter 7. Company Profile of Hero MotoCorp Ltd.                                                 
Table 7.1: Market served - Hero MotoCorp Ltd.                                                 
Table 7.2: Lucintel triad –Hero MotoCorp Ltd.  
Table 7.3: Financial benchmarking of Hero MotoCorp Ltd.                                                 
against best and against Top three and Top five industry players’ average
Table 7.4: Strategic execution – product positioning by segment
Table 7.5: Strategic execution – perceived customer value / quality
Table 7.6: Strategic execution – promotion / communications
Table 7.7: Strategic execution – product distribution by region
 
Chapter 8. Company Profile of Honda Motor Co. Ltd.                                                                               
Table 8.1: Market served –Honda Motor Co. Ltd.                                                                               
Table 8.2: Lucintel triad – Honda Motor Co. Ltd.                                                                               
Table 8.3: Financial Benchmarking of Honda Motor Co. Ltd.                                                                               
\against best and against Top three and top five industry players’ average
Table 8.4: Strategic execution – product positioning by segment
Table 8.5: Strategic execution – perceived customer value / quality
Table 8.6: Strategic execution – promotion / communications
Table 8.7: Strategic execution – product distribution by region
 
Chapter 9. Company Profile of Yamaha Motor Co. Ltd.                                            
Table 9.1: Markets served –Yamaha Motor Co. Ltd.                                            
Table 9.2: Lucintel triad –Yamaha Motor Co. Ltd.                                            
Table 9.3: Financial Benchmarking of Yamaha Motor Co. Ltd.
against best and against Top three and top five industry players’ average
Table 9.4: Strategic execution – product positioning by segment
Table 9.5: Strategic execution – perceived customer value / quality
Table 9.6: Strategic execution – promotion / communications
Table 9.7: Strategic execution – product distribution by region
 
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More than 128 valuable figures/charts and 45 tables are provided in this report
 
Lucintel has been in the business of market research and management consulting since 2000 and has published over 600 market intelligence reports in various markets / applications and served 1,000+ clients worldwide. This study is a culmination of four months of full-time effort performed by Lucintel's analyst team. The analysts used the following sources for the creation and completion of this valuable report:
  • In-depth interviews of the major players in this market
  • Detailed secondary research from competitors’ financial statements and published data
  • Extensive search of published works, market and database information with industry news, company press releases, and customer intentions
  • A compilation of the experiences, judgments, and insights of Lucintel’s professionals, who have analyzed and tracked this market over the years.
Extensive research and interviews are conducted in the supply chain of this market to estimate market share, market size, trends, drivers, challenges and forecasts in the market. Below is a brief summary of primary interviews conducted by both job function and region.


Thus, Lucintel compiles vast amounts of data from numerous sources, validates the integrity of that data, and performs a comprehensive analysis on it. Lucintel then organizes the data, its findings, and insights into a concise report designed to support the strategic decision-making process. The figure below is a graphical representation of the Lucintel research process.

 

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