Lucintel anticipates that Asia Pacific will be the fastest growing region in the augmented reality and virtual reality market

   November 7, 2019
According to a new market report by Lucintel, the future of the augmented reality and virtual reality market looks promising with opportunities in the consumer electronics, commercial, enterprise, healthcare, aerospace & defense, and automotive industries. The augmented reality and virtual reality market is expected to grow with a CAGR of 33% from 2019 to 2024. The major drivers for this market are increasing demand for AR devices in patient care management and medical training and education, growth in retail and e-commerce, and increasing interest of tech giants in the AR market.

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In this market, marker-based and marker less technologies are used in the augmented reality market and non-immersive and semi and fully immersive technologies are used in the virtual reality market.

Within this market, consumer electronics will remain the largest end use industry due to the increasing demand for head mounted display in gaming and entertainment industry.

APAC will remain the largest region over the forecast period due to growing acceptance of newer technologies.

Google , Microsoft, Oculus VR (Facebook), Sony, Samsung Electronics, HTC, PTC, Wikitude GmbH, Magic Leap, Osterhout Design Group are among the major players in the augmented reality and virtual reality market.

Lucintel, a leading global strategic consulting and market research firm, has analyzed growth opportunities in the augmented reality and virtual reality market by technology, device type, end use industry, and region. Lucintel has prepared a comprehensive research report entitled “Augmented Reality and Virtual Reality Market 2019-2024: Trends, Forecast, and Opportunity Analysis.” This Lucintel report serves as a catalyst for growth strategy as it provides comprehensive data and analysis on trends, key drivers, and directions. The study includes a forecast for the augmented reality and virtual reality market by technology, device type, end use industry, and  region as follows:

Augmented Reality by Technology [$M shipment analysis for 2013 - 2024]:

  • Marker-Based Augmented Reality

    • Passive Marker

    • Active Marker

  • Markerless Augmented Reality

    • Model-Based Tracking

    • Image-Based Processing

Virtual Reality by Technology [$M shipment analysis for 2013 - 2024]:

  • Non-immersive

  • Semi- and Fully Immersive

By Device Type [$M shipment analysis for 2013 - 2024]:

  • Head-Mounted Display (HMD)

  • Head-Up Display (HUD)

  • Handheld Device

  • Others

By End Use Industry [$M shipment analysis for 2013 - 2024]:

  • Consumer Electronics

    • Gaming

    • Sports and Entertainment

  • Commercial

  • Enterprise

  • Healthcare

  • Aerospace and Defense

  • Energy

  • Automotive

  • Others

By Region [$M shipment analysis for 2013 – 2024]:

  • North America

    • United States

    • Canada

    • Mexico

  • Europe

    • UK

    • Germany

    • Italy

  • Asia Pacific

    • China

    • Japan

    • India

  • Rest of the World

This 150-page research report will enable you to make confident business decisions in this globally competitive marketplace. For a detailed table of contents, contact Lucintel at +1-972-636-5056 or click on this link or

About Lucintel

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