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The Kenyan economy is expected to outpace the growth of global GDP and grow to $89 billion at the current prices by 2018. The Kenyan government’s strategy to modernize the agriculture sector, strengthen medium and small scale enterprises, and focus on investment in Information and Communications Technology and business services are expected to drive the economy over the forecast period.

Lucintel, a leading global management consulting and market research firm, has performed a political, economic, social, technological, legal, and environmental (PESTLE) analysis of Kenya and presents its findings in “PESTLE Analysis of Kenya 2013.” This report analyzes the impact of different macroeconomic indicators of the country on different industries. The report also includes the impact of socio-political and demographic changes on different industries in that country. This report analyzes the domestic and external economic trends, government policies, technological changes, and their impact on different industries.

Lucintel’s study indicates that Kenya is among the most developed economies in the African region with its own strengths and weaknesses. The country derives its major strengths from its geostrategic location, high domestic demand, well educated workforce, and strong financial position. All these factors make the Kenyan economy one of the most competitive nations in the world. At the same time, Kenya needs to address a number of significant challenges and risks, such as high unemployment rate, current account deficit, and low R&D. Kenya holds the scope for development by strengthening innovation, creativity, and proper utilization of its full human potential.

This report provides the knowledge on leading industries and the emerging industries in the country. This report gives the insightful SWOT analysis of Kenya. This report helps the investor to easily understand the strengths, weaknesses, opportunities, and threats of the Kenyan economy. This report will be helpful for strategic analysis done by CEO, managers, bankers, and industrialists who want to know about political, social, and economic outlook of Kenya. This report will also benefit those who want to invest in Kenya.

This unique report from Lucintel will provide you with valuable information, insights, and tools needed to identify new growth opportunities and operate your business successfully in this market. This report will save hundreds of hours of your own personal research time and will significantly benefit you in expanding your business in this market. In today’s stringent economy, you need every advantage that you can find.

To make business, investment, and strategic decisions, you need timely, useful information. This market report fulfills this core need and is an indispensable reference guide for multinational materials suppliers, product manufacturers, investors, executives, distributors, and many more that operate in this market.

Some of the features of this report:

  • Trend and forecast for key macroeconomic variables that are useful to make major investment decision
  • Analysis on economic activity, investment environment, and trade structure of the country
  • Major industries in Kenya and its contribution to GPDTrends in savings, investments, and consumptions
  • Analysis of Political, Economic, Social, Technological, Legal, and Environmental scenarios as well as their impact on different industries
  • Analyses on geographical importance and social structure such as labor quality
  • Strength, Weakness, Opportunity, and Threat (SWOT) analysis of Kenya
  • More than 20 figures/charts and 15 tables are provided in this roughly 65-page report.
Benefits of a Lucintel Report:
Lucintel’s core competency is in market research and management consulting. In the last 14 years, Lucintel has worked on hundreds of market and economic research studies. Lucintel’s market reports offer the following benefits:
  • Enhance your global growth strategy with key economic and potential industry analysis
  • Fine-tune your business expansion planning and market development with analysis of domestic demand analysis and demographics structure analysis
  • Explore business opportunities with the analysis of leading industry, potential sector analysis and by understanding strength,  weakness, opportunity, and threat  of the country
  • Know the business environment of the country using report’s PESTLE analysis and their impact on industry. Also included is Foreign Direct Investment and Trade structure analysis.
 1. Executive Summary  
2. Kenya Political Analysis  
 2.1. Structure and Stability of Government  
 2.2. Government Policy Agenda  
 2.2.1. Policy Agenda  
3. Kenya Economic Analysis  
 3.1. Sectoral Contribution to GDP and GDP Growth Rate  
 3.2. Pricing Trends-Inflation and Interest Rates  
 3.3. Consumption, Saving, and Investment Trends  
 3.4. International Trade and Its Contribution to GDP  
 3.5. Foreign Direct Investment (FDI) by Industry  
4. Economic Risk of Kenya  
 4.1. Risk in Financial Sector  
 4.1.1. Risk in Current Account Balance  
 4.1.2. Risk in Balance of Payment (BOP)  
 4.1.3. External Debt and Default Risk  
 4.1.4. Risk in Foreign Exchange Reserves and Exchange Rate  
 4.2. Credit Rating of Countries  
 4.3. Economic Risk Factors Impact on Business  
5. Kenya Social Analysis  
 5.1. Social and Demographic Analysis  
6. Kenya R&D and Technological Factors  
 6.1. R&D Expenditure in Kenya  
 6.2. Impact of Technology in Industry  
 6.3. Technology Policy  
7. Kenya Legal Analysis  
 7.1. Corporate Law  
 7.2. Tax Law  
 7.3. Recent Economic Policies  
 7.4. Doing Business in Kenya 2013  
8. Kenya Environmental Analysis  
 8.1. Environment Policy  

 9. SWOT Analysis of Kenya  

List of Figures  
List of Tables  
Abbreviation and Technical Units  
About Us

List of Figures
Chapter 3. Kenya Economic Analysis
Figure 3.1: Regional economic scenario
Figure 3.2: Trend of real GDP growth rate
Figure 3.3: Forecast of real GDP growth rate
Figure 3.4: Trend of per capita income
Figure 3.5: GDP Sectoral contribution
Figure 3.6: Share of different sectors to GDP
Figure 3.7: Annual trend of inflation and interest rate
Figure 3.8: Trend of savings and investments as percentage of GDP
Figure 3.9: Trend of consumption expenditure as percentage of GDP
Figure 3.10: Kenya trend of international trade structure
Figure 3.11: Trend of exports and imports as percentage of GDP
Figure 3.12: Foreign direct investment by industry

Chapter 4. Economic Risk of Kenya
Figure 4.1: Trend of current account balance and percentage of GDP
Figure 4.2: Terms of trade of Kenya
Figure 4.3: Trend of balance of payment
Figure 4.4: Trend of gross government debt as percentage of GDP
Figure 4.5: Trend of gross government debt
Figure 4.6: Trend of foreign exchange reserves and exchange rate

Chapter 5. Kenya Social Analysis
Figure 5.1: Political map of Kenya
Figure 5.2: Trend of population and population growth rate in Kenya
Figure 5.3: Population age structure
Chapter 6. Kenya R&D and Technological Factors    
Figure 6.1: Trend of R&D expenditure in Kenya

List of Tables

Chapter 1. Executive Summary    
Table 1.1: Factors affecting business in Kenya

Chapter 2. Kenya Political Analysis
Table 2.1: Political factors and its impact on business

Chapter 3. Kenya Economic Analysis    
Table 3.1: Factors Affecting Industry Growth
Table 3.2: FDI Limits by Industry
Table 3.3: Economic factors and its impact on business
Table 3.4: Economic Insights of Kenya

Chapter 4. Economic Risk of Kenya    
Table 4.1: Economic risk factors and its impact on business

Chapter 5. Kenya Social Analysis
Table 5.1: Corruption, GINI, homicide and human development index
Table 5.2: Social factors and its impact on business

Chapter 6. Kenya R&D and Technological Factors    
Table 6.1: Technological factors and its impact on business

Chapter 7. Kenya Legal Analysis
Table 7.1: Tax rates for taxpayers in Kenya, 2012
Table 7.2: Indicators for starting business
Table 7.3: Ranking of procedures for starting up a business
Table 7.4: Legal factors and its impact on business

Chapter 8. Kenya Environmental Analysis    
Table 8.1: Environmental factors and its impact on business

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Full Report: PESTLE Analysis of Kenya 2013, Full Report $ 750
More than 20 figures/charts and 15 tables are provided in this roughly 65-page report
Lucintel has been in the business of market research and management consulting since 2000 and has published over 1000 market intelligence reports in various markets / applications and served over 1,000 clients worldwide. This study is a culmination of four months of full-time effort performed by Lucintel's analyst team. The analysts used the following sources for the creation and completion of this valuable report:
  • In-depth interviews of the major players in this market
  • Detailed secondary research from competitors’ financial statements and published data 
  • Extensive searches of published works, market, and database information pertaining to industry news, company press releases, and customer intentions
  • A compilation of the experiences, judgments, and insights of Lucintel’s professionals, who have analyzed and tracked this market over the years.
Extensive research and interviews are conducted across the supply chain of this market to estimate market share, market size, trends, drivers, challenges, and forecasts. Below is a brief summary of the primary interviews that were conducted by job function for this report.
Thus, Lucintel compiles vast amounts of data from numerous sources, validates the integrity of that data, and performs a comprehensive analysis. Lucintel then organizes the data, its findings, and insights into a concise report designed to support the strategic decision-making process. The figure below is a graphical representation of Lucintel’s research process.