The White Willow -- New-Generation Pillow Collection Made with BASF’s CosyPUR

October 12 (2020

The White Willow (TWW), India’s leading pillow brand, has recently launched a “Work from Home” range of pillows and cushions made with BASF’s polyurethane mold flexible foam, CosyPUR Visco (CosyPUR). This new range has been designed to help individuals maintain a comfortable working posture at home while providing strong support for all sleep positions.

CosyPUR enables a new series of TWW pillows to maintain a uniform shape after prolonged use. The material also allows higher air-permeability, elasticity, and longevity. Additionally, it does not contain any harmful chemicals. These qualities help enhance the sleeping and working experience of consumers.

“BASF is dedicated to developing high-performance polyurethane foams, such as CosyPUR, helping manufacturers like TWW to produce premium, quality pillows,” said Minli Zhao, Vice President of Consumer Industry, Performance Materials, BASF Asia Pacific.

For identifying growth opportunities in the global polyurethane foam market, please visit

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