Redelease Intensifies DIY Video Production

May 18 2020

In times of global pandemic, the economic effects can be as or more devastating than the disease itself. With the escalation of unemployment, ways to generate some kind of income are very welcome, and Do it Yourself (DIY) crafts are even more important.

Willing to collaborate with the formation of this workforce, Redelease, a Brazilian chemical distributor – supplies resins, fiberglass and silicone rubbers, among hundreds of other items – will intensify the posting of videos on its YouTube channel.

“We will soon launch a biweekly series detailing how small businesses can be set up based on the processing of the materials we supply. In parallel, we will continue to post up to four videos per week, with a good part of this content going to be focused exclusively on sharing knowledge, whether to produce jewelry and crafts in general or even apply liquid porcelain tiles and manufacture river tables”, informed Rafael Iacovella, e-commerce manager at Redelease and one of the channel's presenters – on YouTube, he is known as “Bedu”.

With 195 thousand subscribers, Redelease´s channel gathers about 400 videos, half of which are devoted to the DIY theme. “Apart from the more than 600 videos listed on the page and produced by our partners”. On Google, the term “Redelease” is related to around 40,000 videos.

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