LORD Opens Subsidiary in Argentina: Paulo Steiner, New Business Development Manager of LORD in South America

july 10 2012

LORD is consolidating its presence in South America. Global reference in technologies for the adhesion of rubber to various types of substrates and high performance coatings, the company has now opened a subsidiary in Buenos Aires – in September, it will complete four decades of activities in Brazil.

“Given the possibilities offered by the market in Argentina, it may account for 10% of the company’s sales in South America over the next four years,” said Paulo Steiner, new business development manager in South America. In 2011, sales in Argentina accounted for 5% of the company’s business in the region.

Just like in Brazil, the largest consumer of adhesives produced by LORD in the neighboring country is the auto parts sector. “There is also a huge potential for the replacement of bolts and rivets used in buses, trucks and boats by structural adhesives that make vehicles lighter and increase the impermeability of the final product,” he explains.

Steiner also sees many opportunities for LORD to provide its products to Argentine companies in the segments of mining, agricultural machinery, pulp and paper, and in particular, the oil and natural gas segment, an area that has been receiving heavy government investments since 2010. “The local government has demonstrated that its main partner for technological and industrial development will be Petrobras, rather than the European players. This will benefit all manufacturers of raw materials based in South America.”

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