HOKA ONE ONE Introduces the Carbon X 2 and Project Carbon X 2

January 11 (2021

HOKA ONE ONE, a division of Deckers Brands apprises of the launch of the Carbon X 2, a lightweight and propulsive shoe designed to help all athletes break their own records. To celebrate this new footwear innovation, HOKA will host successive 100K world record attempts in the United States and Japan by several of its athletes on January 23, titled Project Carbon X 2.

The Carbon X 2 features a carbon fiber plate embedded in its midsole and is the successor to the original Carbon X, launched in May 2019. The Carbon X franchise brings the technology of carbon fiber plates, which are designed to provide a smooth and propulsive ride through the gait cycle for an efficient stride over many miles, in an inherently stable and supportive package capable of withstanding training miles in addition to races. With an aggressive Meta-Rocker geometry and the Carbon Fiber plate, the Carbon X 2 midsole is designed to propel athletes forward and provide an up-tempo training and racing shoe capable of going the distance – fast.

To celebrate the launch of this newest innovation, HOKA unveils Project Carbon X 2: an attempt to break the 100K world record by HOKA athletes around the world wearing the Carbon X 2. Headlined by HOKA US athletes Jim Walmsley and Camille Herron; HOKA EMEA athletes Elov Olsson and Caitriona Jennings; and HOKA Japan athletes Aiko Kanematsu and Yoshiki Otsuka, over three dozen HOKA global athletes will successively attempt the record from Chiba, Japan and the Phoenix, Arizona area at 7AM JST and 7AM MST, respectively, on January 23, with Olsson and Jennings joining the US athletes in Arizona.

For identifying growth opportunities in the global Carbon Fiber Market, please visit
http://www.lucintel.com/carbon_fiber_market_2021.aspx

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