Fibrelite Announces New Branding and Global Brand Positioning

July 11 2016

Fibrelite will be launching its new branding this week to reflect its new global market positioning. Fibrelite claims it has led the way in composite technology since 1980 with the design of the world’s first composite manhole cover as a prototype for Esso UK to eliminate health and safety issues associated with traditional heavy metal covers. From there, Fibrelite says it grew as the retail petroleum industry adopted their covers as the industry standard, now selling to over 80 countries worldwide with manufacturing facilities on three continents.

This commitment to innovation continues to drive its approach today, and shape tomorrow, as it creates bespoke solutions that reflects its global reputation and heritage.

Fibrelite says it continues to evolve, with key events including the opening of a US manufacturing plant in 2005 and Malaysia in 2010, which saw record sales the year immediately following its opening. Fibrelite was then acquired by OPW in 2013, a fully integrated fuel handling and control solutions which also values innovation.

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