Heated Tobacco Product Market Report: Trends, Forecast and Competitive Analysis

Trends, opportunities, and forecast for the heated tobacco product market from 2017 to 2028 by product (stick and leaf), distribution channel (online and offline), and region (North America, Europe, Asia Pacific, and the Rest of the World)

Publisher: Lucintel

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Heated Tobacco Product Market Trends and Forecast

The future of the heated tobacco product (HTP) market looks promising with opportunities in the online and offline markets. The global heated tobacco product market is expected to grow with a CAGR of 50% to 52% from 2023 to 2028. The major drivers for this market are increasing awareness about the use of no smoke tobacco products and presence of low level of nicotine and chemical products.

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Heated Tobacco Product Market by Segments

Heated Tobacco Product Market by Segment
The study includes a forecast for the global heated tobacco product market by product, distribution channel, and region, as follows:
Heated Tobacco Product Market by Product [Value ($B) Shipment Analysis from 2017 to 2028]:

Stick
Leaf

Heated Tobacco Product Market by Distribution Channel [Value ($B) Shipment Analysis from 2017 to 2028]:

Online
Offline

Heated Tobacco Product Market by Region [Value ($B) Shipment Analysis from 2017 to 2028]:

North America
Europe
Asia Pacific
The Rest of the World

List of Heated Tobacco Product Companies
Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. With these strategies heated tobacco product companies cater to increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the heated tobacco product companies profiled in this report include.

Heated Tobacco Product Market Insights

Lucintel forecasts that stick will remain the largest segment over the forecast period due to the high adoption of HTPs as a premium product, ease of use, and availability of flavours & additives.
Offline is expected to remain the largest segment due to the convenience of buying the products in offline distribution and availability of variety of flavours and attractive packaging in offline stores. Also, presence of smoking areas/zones in or near offline stores positively influences the growth of offline distribution channel.
NA will remain the largest region due to the advertisement of HTP as a premium product by recognized brand names in the region driving the demand in adult and young population.

Features of the Heated Tobacco Product Market

Market Size Estimates: Heated tobacco product market size estimation in terms of value ($B)
Trend And Forecast Analysis: Market trends (2017-2022) and forecast (2023-2028) by various segments and regions.
Segmentation Analysis: Heated tobacco product market size by various segments, such as by product, distribution channel, and region
Regional Analysis: Heated tobacco product market breakdown by North America, Europe, Asia Pacific, and the Rest of the World.
Growth Opportunities: Analysis on growth opportunities in different by product, distribution channel, and regions for the heated tobacco product market.
Strategic Analysis: This includes M&A, new product development, and competitive landscape for the heated tobacco product market.
Analysis of competitive intensity of the industry based on Porter’s Five Forces model.

FAQ
Q1. What is the heated tobacco product market size?
Answer: The global heated tobacco product market is expected to reach an estimated $xx billion by 2028.
Q2. What is the growth forecast for heated tobacco product market?
Answer: The global heated tobacco product market is expected to grow with a CAGR of 50% to 52% from 2023 to 2028.
Q3. What are the major drivers influencing the growth of the heated tobacco product market?
Answer: The major drivers for this market are increasing awareness about the use of no smoke tobacco products and presence of low level of nicotine and chemical products.
Q4. What are the major segments for heated tobacco product market?
Answer: The future of the heated tobacco product (HTP) market looks promising with opportunities in the online and offline markets.
Q5. Who are the key heated tobacco product companies?
Answer: Some of the key heated tobacco product companies are as follows:

Phillip Morris International
British American Tobacco
Japan Tobacco
KT&G
Imperial Brands Plc
China Tobacco International Company
3T Organics

Q6. Which heated tobacco product segment will be the largest in future?
Answer: Lucintel forecasts that stick will remain the largest segment over the forecast period due to the high adoption of HTPs as a premium product, ease of use, and availability of flavours & additives.
Q7. In heated tobacco product market, which region is expected to be the largest in next 5 years?
Answer: NA will remain the largest region due to the advertisement of HTP as a premium product by recognized brand names in the region driving the demand in adult and young population.
Q8. Do we receive customization in this report?
Answer: Yes, Lucintel provides 10% Customization Without any Additional Cost.

This report answers following 11 key questions
Q.1. What are some of the most promising, high-growth opportunities for the heated tobacco product market by product (stick and leaf), distribution channel (online and offline), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
Q.2. Which segments will grow at a faster pace and why?
Q.3. Which region will grow at a faster pace and why?
Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
Q.5. What are the business risks and competitive threats in this market?
Q.6. What are the emerging trends in this market and the reasons behind them?
Q.7. What are some of the changing demands of customers in the market?
Q.8. What are the new developments in the market? Which companies are leading these developments?
Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
Q.11. What M&A activity did occur in the last five years and what has its impact been on the industry?

For any questions related to heated tobacco product market or related to heated tobacco product companies, heated tobacco product market size, heated tobacco product market share, heated tobacco product analysis, write Lucintel analyst at email: helpdesk@lucintel.com. We will be glad to get back to you soon.

Table of Contents

1. Executive Summary

2. Global Heated Tobacco Product Market: Market Dynamics

2.1: Introduction, Background, and Classifications
2.2: Supply Chain
2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2017 to 2028

3.1: Macroeconomic Trends (2017-2022) and Forecast (2023-2028)
3.2: Global Heated Tobacco Product Market Trends (2017-2022) and Forecast (2023-2028)
3.3: Global Heated Tobacco Product Market by Product

3.3.1: Stick
3.3.2: Leaf

3.4: Global Heated Tobacco Product Market by Distribution Channel

3.4.1: Online
3.4.2: Offline

4. Market Trends and Forecast Analysis by Region from 2017 to 2028

4.1: Global Heated Tobacco Product Market by Region
4.2: North American Heated Tobacco Product Market

4.2.1: North American Heated Tobacco Product Market by Product: Stick and Leaf
4.2.2: North American Heated Tobacco Product Market by Distribution Channel: Online and Offline

4.3: European Heated Tobacco Product Market

4.3.1: European Heated Tobacco Product Market by Product: Stick and Leaf
4.3.2: European Heated Tobacco Product Market by Distribution Channel: Online and Offline

4.4: APAC Heated Tobacco Product Market

4.4.1: APAC Heated Tobacco Product Market by Product: Stick and Leaf
4.4.2: APAC Heated Tobacco Product Market by Distribution Channel: Online and Offline

4.5: ROW Heated Tobacco Product Market

4.5.1: ROW Heated Tobacco Product Market by Product: Stick and Leaf
4.5.2: ROW Heated Tobacco Product Market by Distribution Channel: Online and Offline

5. Competitor Analysis

5.1: Product Portfolio Analysis
5.2: Operational Integration
5.3: Porter’s Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

6.1: Growth Opportunity Analysis

6.1.1: Growth Opportunities for the Global Heated Tobacco Product Market by Product
6.1.2: Growth Opportunities for the Global Heated Tobacco Product Market by Distribution Channel
6.1.3: Growth Opportunities for the Global Heated Tobacco Product Market by Region

6.2: Emerging Trends in the Global Heated Tobacco Product Market
6.3: Strategic Analysis

6.3.1: New Product Development
6.3.2: Capacity Expansion of the Global Heated Tobacco Product Market
6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Heated Tobacco Product Market

7. Company Profiles of Leading Players

7.1: Phillip Morris International
7.2: British American Tobacco
7.3: Japan Tobacco
7.4: KT&G
7:5: Imperial Brands
7.6: China Tobacco International Company
7.7: 3T Organics

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Lucintel has been in the business of market research and management consulting since 2000 and has published over 600 market intelligence reports in various markets / applications and served over 1,000 clients worldwide. This study is a culmination of four months of full-time effort performed by Lucintel's analyst team. The analysts used the following sources for the creation and completion of this valuable report:

In-depth interviews of the major players in this market
Detailed secondary research from competitors’ financial statements and published data
Extensive searches of published works, market, and database information pertaining to industry news, company press releases, and customer intentions
A compilation of the experiences, judgments, and insights of Lucintel’s professionals, who have analyzed and tracked this market over the years.

Extensive research and interviews are conducted in the supply chain of this market to estimate market share, market size, trends, drivers, challenges, and forecasts in the market.

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Thus, Lucintel compiles vast amounts of data from numerous sources, validates the integrity of that data, and performs a comprehensive analysis. Lucintel then organizes the data, its findings, and insights into a concise report designed to support the strategic decision-making process. The figure below is a graphical representation of Lucintel’s research process.

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