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The global advertising market experienced slow growth over the last five years and is expected to grow moderately with a CAGR of 3.5% over the next five years (2012-2017) and reach approximately US $563 billion in 2017.

Lucintel, a leading global management consulting and market research firm, has analyzed the glo

bal advertising market and presents its findings in “Global Advertising Market Analysis 2012-2017: Trend, Profit, and Forecast Analysis.”

The advertising market is expected to witness growth over the next five years due to improved economic conditions. Newspaper and magazine advertising segments are expected to benefit from double-digit annual growth in digital advertising and a developing digital circulation spending market. The regulatory drive on digitization with increasing mobile and broadband penetration is likely to lead to advertising market growth. The future of the industry is characterized by digital advertising, with the advent of smartphones, cheaper wireless devices, and the growth local advertising from different media. Governments of developing nations are anticipated to support this growth.

As per the study, economic development, emerging media environment, government regulation, ongoing technological advances, and changing distribution platforms are the major drivers. The advertising market is expected to face certain challenges such as monetizing growing demand for digital content, consumer control over content, need to enhance the creative level, and structural shift as consumers move to the Internet from traditional media.

Lucintel’s research report provides an overview of the global advertising market. The report tracks seven segments for four geographic regions of this market sector, thus it covers 28 segments. The scope of this study includes annual trends for past five years and forecasts for next five years in the advertising market.

This comprehensive guide from Lucintel provides readers with valuable information and the tools needed to successfully drive critical business decisions with a thorough understanding of the market’s potential. This report will save Lucintel clients hundreds of hours in personal research time on a global market and it offers significant benefits in expanding business opportunities throughout the global advertising industry analysis. In a fast-paced ever-changing world, business leaders need every advantage available to them in a timely manner to drive change in the market and to stay ahead of their competition. This report provides business leaders with a keen advantage in this regard by making them aware of

emerging trends and demand requirements on an annual basis.

To make any investment or strategic decision, you need adequate and timely information. This market report fulfills this co

re need.

Some of the features of advertising market report are:
  • Industry size estimates in terms of (US $) value by regions and by segment
  • Global advertising market analysis annual  trend (2006-2011) and forecast (2012-2017)
  • Porter’s Five Force analysis
  • New product launch and merger and acquisition activity in global advertising market analysis
  • Quarterly demand trend (Q1 2010-Q4 2011) and forecast analysis (Q1 2012-Q4 2013) for global advertising market analysis
  • Gross and net profit trends in the global advertising market analysis
  • Cost structure trend in the global as well as regional advertising market analysis
  • More than 46 valuable figures/charts and 11 tables are provided in advertising market report
 
Table of Contents

1. Executive Summary
2. Industry Definition and Scope
3. Industry Overview
4. Global Macroeconomic Overview
5. Industry Trends
6. Industry Forecasts
7. Emerging Trends
8. Conclusions


List of Figures


Chapter 3. Industry Overview
Figure 3.1: External forces shaping global advertising industry

Chapter 4. Global Macroeconomic Overview
Figure 4.1: Global GDP growth rate trend
Figure 4.2: Global inflation rate trend
Figure 4.3: Global population growth rate trend
Figure 4.4: Global unemployment rate trend
Figure 4.5: Regional GDP growth rate trend
Figure 4.6: Regional inflation rate trend
Figure 4.7: Regional population growth rate trend
Figure 4.8: Regional unemployment rate trend

Chapter 5. Industry Trends
Figure 5.1: Global advertising industry annual trend 2006-11 (US $B)
Figure 5.2: Global advertising industry regional trend: 2006-11 (US $B)
Figure 5.3: Global advertising industry regional trend: 2006-11 (%)
Figure 5.3: Global advertising industry segment trend: 2006-11 (US $B)
Figure 5.4: Global advertising industry segment trend: 2006-11 (%)
Figure 5.5: Global advertising industry quarterly trend 2010-11 (US $B)
Figure 5.6: Global advertising industry profitability trend 2006-11
Figure 5.7: Global advertising industry revenue per employee Trend 2006-11
Figure 5.8: Cost structure of global advertising industry 2006-11
Figure 5.9: Cost structure in North American advertising industry: 2006-11
Figure 5.10: Cost structure in European advertising industry: 2006-11
Figure 5.11: Cost structure in Asia Pacific advertising industry: 2006-11
Figure 5.12: Top 5 companies vs. advertising gross profit & net profit analysis: 2011
Figure 5.13: Cash on hand for global advertising industry 2006-11 (US $B)
Figure 5.14: Cash on hand for global advertising industry 2006-11 (%)
Figure 5.15: Asset for global advertising industry 2006-11 (US $B)
Figure 5.16: Assets for global advertising industry 2006-11 (%)
Figure 5.17: Debt for global advertising industry 2006-11 (US $B)
Figure 5.18: Debt for global advertising industry 2006-11 (%)
Figure 5.19: Industry shares of top players in global advertising industry in 2006
Figure 5.20: Industry shares of top players in global advertising industry in 2011
Figure 5.21: Global advertising industry 2006 market share analysis
Figure 5.22: Global advertising industry 2011 market share analysis

Chapter 6. Industry Forecasts
Figure 6.1: Global advertising industry annual forecast 2012-17 (US $B)
Figure 6.2: Global advertising industry quarterly forecast 2011-12 (US $B)
Figure 6.3: Global GDP growth rate forecast
Figure 6.4: Global inflation rate forecast
Figure 6.5: Global population growth rate forecast
Figure 6.6: Global unemployment rate forecast
Figure 6.7: Regional GDP growth rate forecast
Figure 6.8: Regional inflation rate forecast
Figure 6.9: Regional population growth rate forecast
Figure 6.10: Regional unemployment rate forecast
Figure 6.11: Global advertising industry regional forecast 2012-17 (US $B)
Figure 6.12: Global advertising industry regional forecast 2012-17 (%)
Figure 6.11: Global advertising industry segment forecast 2012-17 (US $B)
Figure 6.12: Global advertising industry segment forecast 2012-17 (%)

Chapter 7. Emerging Trends
Figure 7.1: Emerging trends in global generic drugs industry
Figure 7.2: Global advertising industry opportunity by region
Figure 7.3: Global advertising industry opportunity by segment

List of Tables

Chapter 3. Industry Overview
Table 3.1: Industry parameters of global advertising industry
Table 3.2: Relative industry attractiveness by region

Chapter 5. Industry Trends
Table 5.1: Regional revenue growth rate
Table 5.2: Segment revenue growth rate
Table 5.3: Percentage change in cost structure
Table 5.4: Percentage change in cash on hand
Table 5.5: Percentage change in total asset  
Table 5.6: Percentage change in total debt
Table 5.7: Key companies by revenue growth
Table 5.8: Key companies by revenue decline

Chapter 6. Industry Forecasts
Table 6.1: Global advertising regional forecast growth rate
 
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More than 46 valuable figures/charts and 11 tables are provided in this
 
Lucintel has been in the business of market research and management consulting since 2000 and has published over 600 market intelligence reports in various markets / applications and served 1,000+ clients worldwide. This study is a culmination of four months of full-time effort performed by Lucintel's analyst team. The analysts used the following sources for the creation and completion of this valuable report:
  • In-depth interviews of the major players in this market
  • Detailed secondary research from competitors’ financial statements and published data
  • Extensive search of published works, market and database information with industry news, company press releases, and customer intentions
  • A compilation of the experiences, judgments, and insights of Lucintel’s professionals, who have analyzed and tracked this market over the years.
Extensive research and interviews are conducted in the supply chain of this market to estimate market share, market size, trends, drivers, challenges and forecasts in the market. Below is a brief summary of primary interviews conducted by both job function and region.


Thus, Lucintel compiles vast amounts of data from numerous sources, validates the integrity of that data, and performs a comprehensive analysis on it. Lucintel then organizes the data, its findings, and insights into a concise report designed to support the strategic decision-making process. The figure below is a graphical representation of the Lucintel research process.

 

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