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Social Commerce Trends and Forecast
The future of the global social commerce market looks promising with opportunities in the business to consumer, business to business, and consumer to consumer markets. The global social commerce market is expected to reach an estimated $4172.8 billion by 2030 with a CAGR of 28.7% from 2024 to 2030. The major drivers for this market are n increase in the use of social media, growth and attraction of online shopping, amount of time spent on these sites on average during the pandemic, and the convenience of online shopping.
A more than 150-page report is developed to help in your business decisions. Sample figures with some insights are shown below.
Social Commerce by Segment
The study includes a forecast for the global social commerce by business model, product type, sales channel, and region.
Social Commerce Market by Business Model [Shipment Analysis by Value from 2018 to 2030]:
• Business To Consumer
• Business To Business
• Consumer To Consumer
Social Commerce Market by Product Type [Shipment Analysis by Value from 2018 to 2030]:
• Personal & Beauty Care
• Apparels
• Accessories
• Home Products
• Health Supplements
• Food & Beverage
• Others
Social Commerce Market by Sales Channel [Shipment Analysis by Value from 2018 to 2030]:
• Video Commerce (Live Stream + Prerecorded)
• Social Network-Led Commerce
• Social Reselling
• Group Buying
• Product Review Platforms
Social Commerce Market by Region [Shipment Analysis by Value from 2018 to 2030]:
• North America
• Europe
• Asia Pacific
• The Rest of the World
List of Social Commerce Companies
Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. With these strategies social commerce companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the social commerce companies profiled in this report include-
• Etsy
• Fashnear Technologies
• Meta Platforms
• Pinduoduo
• Pinterest
• Tiktok
• Poshmark
Social Commerce Market Insights
Lucintel forecasts that apparels will remain the largest segment over the forecast period because most individuals spent their time online during the covid-19 pandemic, fashion businesses found new ways to foster the buying experience, work with influencers and artists, and establish new connections.
APAC is expected to witness highest growth over the forecast period due to growing investments in the infrastructure supporting telecommunications, the increasing use of smartphones, and the popularity of social media platforms like Facebook, Instagram, and Twitter.
Features of the Global Social Commerce Market
Market Size Estimates: Social commerce market size estimation in terms of value ($B).
Trend and Forecast Analysis: Market trends (2018 to 2023) and forecast (2024 to 2030) by various segments and regions.
Segmentation Analysis: Social commerce market size by business model, product type, sales channel, and region in terms of value ($B).
Regional Analysis: Social commerce market breakdown by North America, Europe, Asia Pacific, and Rest of the World.
Growth Opportunities: Analysis of growth opportunities in different business model, product type, sales channel, and regions for the social commerce market.
Strategic Analysis: This includes M&A, new product development, and competitive landscape of the social commerce market.
Analysis of competitive intensity of the industry based on Porter’s Five Forces model.
FAQ
Q1. What is the social commerce market size?
Answer: The global social commerce market is expected to reach an estimated $4172.8 billion by 2030.
Q2. What is the growth forecast for social commerce market?
Answer: The global social commerce market is expected to grow with a CAGR of 28.7% from 2024 to 2030.
Q3. What are the major drivers influencing the growth of the social commerce market?
Answer: The major drivers for this market are n increase in the use of social media, growth and attraction of online shopping, amount of time spent on these sites on average during the pandemic, and the convenience of online shopping.
Q4. What are the major segments for social commerce market?
Answer: The future of the global social commerce market looks promising with opportunities in the business to consumer, business to business, and consumer to consumer markets.
Q5. Who are the key social commerce market companies?
Answer: Some of the key social commerce companies are as follows:
• Etsy
• Fashnear Technologies
• Meta Platforms
• Pinduoduo
• Pinterest
• Tiktok
• Poshmark
Q6. Which social commerce market segment will be the largest in future?
Answer: Lucintel forecasts that apparels will remain the largest segment over the forecast period because most individuals spent their time online during the covid-19 pandemic, fashion businesses found new ways to foster the buying experience, work with influencers and artists, and establish new connections.
Q7. In social commerce market, which region is expected to be the largest in next 5 years?
Answer: APAC is expected to witness highest growth over the forecast period due to growing investments in the infrastructure supporting telecommunications, the increasing use of smartphones, and the popularity of social media platforms like Facebook, Instagram, and Twitter.
Q8. Do we receive customization in this report?
Answer: Yes, Lucintel provides 10% customization without any additional cost.
This report answers following 11 key questions:
Q.1. What are some of the most promising, high-growth opportunities for the social commerce market by business model (business to consumer, business to business, and consumer to consumer), product type (personal & beauty care, apparels, accessories, home products, health supplements, food & beverage, and others), sales channel (video commerce (live stream + prerecorded), social network-led commerce, social reselling, group buying, and product review platforms), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
Q.2. Which segments will grow at a faster pace and why?
Q.3. Which region will grow at a faster pace and why?
Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
Q.5. What are the business risks and competitive threats in this market?
Q.6. What are the emerging trends in this market and the reasons behind them?
Q.7. What are some of the changing demands of customers in the market?
Q.8. What are the new developments in the market? Which companies are leading these developments?
Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?
For any questions related to Social Commerce Market, Social Commerce Market Size, Social Commerce Market Growth, Social Commerce Market Analysis, Social Commerce Market Report, Social Commerce Market Share, Social Commerce Market Trends, Social Commerce Market Forecast, Social Commerce Companies, write Lucintel analyst at email: helpdesk@lucintel.com. We will be glad to get back to you soon.
Table of Contents
1. Executive Summary
2. Global Social Commerce Market : Market Dynamics
2.1: Introduction, Background, and Classifications
2.2: Supply Chain
2.3: Industry Drivers and Challenges
3. Market Trends and Forecast Analysis from 2018 to 2030
3.1. Macroeconomic Trends (2018-2023) and Forecast (2024-2030)
3.2. Global Social Commerce Market Trends (2018-2023) and Forecast (2024-2030)
3.3: Global Social Commerce Market by Business Model
3.3.1: Business to Consumer
3.3.2: Business to Business
3.3.3: Consumer to Consumer
3.4: Global Social Commerce Market by Product Type
3.4.1: Personal & Beauty Care
3.4.2: Apparels
3.4.3: Accessories
3.4.4: Home Products
3.4.5: Health Supplements
3.4.6: Food & Beverage
3.4.7: Others
3.5: Global Social Commerce Market by Sales Channel
3.5.1: Video Commerce (Live stream + Prerecorded)
3.5.2: Social Network-led Commerce
3.5.3: Social Reselling
3.5.4: Group Buying
3.5.5: Product Review Platforms
4. Market Trends and Forecast Analysis by Region from 2018 to 2030
4.1: Global Social Commerce Market by Region
4.2: North American Social Commerce Market
4.2.2: North American Social Commerce Market by Product Type: Personal & Beauty Care, Apparels, Accessories, Home Products, Health Supplements, Food & Beverage, and Others
4.3: European Social Commerce Market
4.3.1: European Social Commerce Market by Business Model: Business to Consumer, Business to Business, and Consumer to Consumer
4.3.2: European Social Commerce Market by Product Type: Personal & Beauty Care, Apparels, Accessories, Home Products, Health Supplements, Food & Beverage, and Others
4.4: APAC Social Commerce Market
4.4.1: APAC Social Commerce Market by Business Model: Business to Consumer, Business to Business, and Consumer to Consumer
4.4.2: APAC Social Commerce Market by Product Type: Personal & Beauty Care, Apparels, Accessories, Home Products, Health Supplements, Food & Beverage, and Others
4.5: ROW Social Commerce Market
4.5.1: ROW Social Commerce Market by Business Model: Business to Consumer, Business to Business, and Consumer to Consumer
4.5.2: ROW Social Commerce Market by Product Type: Personal & Beauty Care, Apparels, Accessories, Home Products, Health Supplements, Food & Beverage, and Others
5. Competitor Analysis
5.1: Product Portfolio Analysis
5.2: Operational Integration
5.3: Porter’s Five Forces Analysis
6. Growth Opportunities and Strategic Analysis
6.1: Growth Opportunity Analysis
6.1.1: Growth Opportunities for the Global Social Commerce Market by Business Model
6.1.2: Growth Opportunities for the Global Social Commerce Market by Product Type
6.1.3: Growth Opportunities for the Global Social Commerce Market by Sales Channel
6.1.4: Growth Opportunities for the Global Social Commerce Market by Region
6.2: Emerging Trends in the Global Social Commerce Market
6.3: Strategic Analysis
6.3.1: New Product Development
6.3.2: Capacity Expansion of the Global Social Commerce Market
6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Social Commerce Market
6.3.4: Certification and Licensing
7. Company Profiles of Leading Players
7.1: Etsy
7.2: Fashnear Technologies
7.3: Meta Platforms
7.4: Pinduoduo
7.5: Pinterest
7.6: TikTok
7.7: Poshmark
.
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Lucintel has been in the business of market research and management consulting since 2000 and has published over 1000 market intelligence reports in various markets / applications and served over 1,000 clients worldwide. This study is a culmination of four months of full-time effort performed by Lucintel's analyst team. The analysts used the following sources for the creation and completion of this valuable report:
In-depth interviews of the major players in this market
Detailed secondary research from competitors’ financial statements and published data
Extensive searches of published works, market, and database information pertaining to industry news, company press releases, and customer intentions
A compilation of the experiences, judgments, and insights of Lucintel’s professionals, who have analyzed and tracked this market over the years.
Extensive research and interviews are conducted across the supply chain of this market to estimate market share, market size, trends, drivers, challenges, and forecasts. Below is a brief summary of the primary interviews that were conducted by job function for this report.
Thus, Lucintel compiles vast amounts of data from numerous sources, validates the integrity of that data, and performs a comprehensive analysis. Lucintel then organizes the data, its findings, and insights into a concise report designed to support the strategic decision-making process. The figure below is a graphical representation of Lucintel’s research process.
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