The global advertising industry experienced slow growth over the last five years and is expected to grow moderately with a CAGR of 3.5% over the next five years (2012-2017) and reach approximately US $563 billion in 2017.
Lucintel, a leading global management consulting and market research firm, has analyzed the global advertising market and presents its findings in “Global Advertising Industry Analysis 2012-2017: Trend, Profit, and Forecast Analysis.”
The advertising industry is expected to witness growth over the next five years due to improved economic conditions. Newspaper and magazine advertising segments are expected to benefit from double-digit annual growth in digital advertising and a developing digital circulation spending market. The regulatory drive on digitization with increasing mobile and broadband penetration is likely to lead to advertising market growth. The future of the industry is characterized by digital advertising, with the advent of smartphones, cheaper wireless devices, and the growth local advertising from different media. Governments of developing nations are anticipated to support this growth.
As per the study, economic development, emerging media environment, government regulation, ongoing technological advances, and changing distribution platforms are the major drivers. The advertising industry is expected to face certain challenges such as monetizing growing demand for digital content, consumer control over content, need to enhance the creative level, and structural shift as consumers move to the Internet from traditional media.
Lucintel’s research report provides an overview of the global advertising industry. The report tracks seven segments for four geographic regions of this market sector, thus it covers 28 segments. The scope of this study includes annual trends for past five years and forecasts for next five years in the advertising industry.
This comprehensive guide from Lucintel provides readers with valuable information and the tools needed to successfully drive critical business decisions with a thorough understanding of the market’s potential. This report will save Lucintel clients hundreds of hours in personal research time on a global market and it offers significant benefits in expanding business opportunities throughout the global advertising industry analysis. In a fast-paced ever-changing world, business leaders need every advantage available to them in a timely manner to drive change in the market and to stay ahead of their competition. This report provides business leaders with a keen advantage in this regard by making them aware of emerging trends and demand requirements on an annual basis.
To make any investment or strategic decision, you need adequate and timely information. This market report fulfills this core need. Some of the features of this market report are:
• Industry size estimates in terms of (US $) value by regions and by segment
• Global advertising industry analysis annual trend (2006-2011) and forecast (2012-2017)
• Porter’s Five Force analysis
• New product launch and merger and acquisition activity in global advertising industry analysis
• Quarterly demand trend (Q1 2010-Q4 2011) and forecast analysis (Q1 2012-Q4 2013) for global advertising industry analysis
• Gross and net profit trends in the global advertising industry analysis
• Cost structure trend in the global as well as regional advertising industry analysis
• More than 46 valuable figures/charts and 11 tables are provided in this report