Global Advertising
Industry Analysis 2012-2017: Trend, Profit, and Forecast Analysis
Publish date: September 2012, more than
46 valuable figures/charts and 11 tables are provided in this report
The global advertising industry experienced slow growth over the last five years and is expected to grow
moderately with a CAGR of 3.5% over the next five years (2012-2017) and reach approximately US $563 billion in
2017.
Lucintel, a leading global management consulting and market research firm, has analyzed the
global advertising market and presents its findings in “Global Advertising Industry Analysis 2012-2017:
Trend, Profit, and Forecast Analysis.”
The advertising industry is expected to witness
growth over the next five years due to improved economic conditions. Newspaper and magazine advertising segments
are expected to benefit from double-digit annual growth in digital advertising and a developing digital
circulation spending market. The regulatory drive on digitization with increasing mobile and broadband penetration
is likely to lead to advertising market growth. The future of the industry is characterized by digital
advertising, with the advent of smartphones, cheaper wireless devices, and the growth local advertising from
different media. Governments of developing nations are anticipated to support this growth.
As per
the study, economic development, emerging media environment, government regulation, ongoing technological
advances, and changing distribution platforms are the major drivers. The advertising industry is expected to face
certain challenges such as monetizing growing demand for digital content, consumer control over content, need to
enhance the creative level, and structural shift as consumers move to the Internet from traditional media.
Lucintel’s research report provides an overview of the global advertising industry. The report
tracks seven segments for four geographic regions of this market sector, thus it covers 28 segments. The scope of
this study includes annual trends for past five years and forecasts for next five years in the advertising
industry.
This comprehensive guide from Lucintel provides readers with valuable information and
the tools needed to successfully drive critical business decisions with a thorough understanding of the
market’s potential. This report will save Lucintel clients hundreds of hours in personal research time on a
global market and it offers significant benefits in expanding business opportunities throughout the global
advertising industry analysis. In a fast-paced ever-changing world, business leaders need every advantage
available to them in a timely manner to drive change in the market and to stay ahead of their competition. This
report provides business leaders with a keen advantage in this regard by making them aware of emerging trends and
demand requirements on an annual basis.
To make any investment or strategic decision, you need
adequate and timely information. This market report fulfills this core need. Some of the features of this market
report are:
• Industry size estimates in terms of (US $) value by regions
and by segment
• Global advertising industry analysis annual trend
(2006-2011) and forecast (2012-2017)
• Porter’s Five Force analysis
• New product launch and merger and acquisition activity in global advertising industry
analysis
• Quarterly demand trend (Q1 2010-Q4 2011) and forecast analysis (Q1
2012-Q4 2013) for global advertising industry analysis
• Gross and net profit
trends in the global advertising industry analysis
• Cost structure trend in the
global as well as regional advertising industry analysis
• More than 46 valuable
figures/charts and 11 tables are provided in this report