Lucintel observes fragmentation of the global broadcast media industry, competitive landscape, and corporate and marketing strategies adopted by the top five global media broadcast companies as some of these factors have significantly impacted the broadcast media industry dynamics. The global media broadcast market is estimated to reach $597.62 billion by 2017 with a good growth over the next five years (2012-2017).
Lucintel, a leading global
Management Consulting and market research firm, has analyzed the top five global broadcast media companies and offers its findings in a comprehensive research report in
“Top Five Global Broadcast Media Companies: Performance, Strategies, and Competitive Analysis”. The competitive landscape of the global broadcast media market has had fluctuations over the last couple of years which has affected the top five companies. The global broadcast media industry is highly fragmented with top three and top five players accounting for approximately 16.5% and 22.8% respectively in 2011. ROW (Rest of World) and APAC (Asia Pacific) emerged as the most growth potential regions during 2006-2011, driven by growth in broadcast media.
Lucintel found that the average gross profit and net profit of the global broadcast media industry were quite high in 2011. Revenue is generated through advertising and subscription services on the internet, cable, and satellite. A combination of factors, such as income level, changing lifestyle, advertiser spending, technological changes, and government regulations significantly impact the industry dynamics. Following are the top five companies of the global broadcast media industry:
Comcast
DIRECTV
Walt Disney
News Corporation
Time Warner
This discussion is limited to a comparative analysis of the subject companies along with their respective company overviews, their geographic footprints, financial metrics, market definition and scope, market performance, market strategies and corporate cultures, business structure, and
Swot Analysis.
The data and analysis found in this report can be utilized for a variety of functional business reasons, including: Business Development, Strategic Planning, Determination of Market Size and Trends, Competitive Analysis, Investment Decisions, and Joint Product Development.
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