Lucintel’s PESTLE Analysis of Kenya 2013: Good Growth Prospect for Kenyan Economy over 2013-2018


   January 1 2013
The Kenyan economy is expected to outpace the growth of global GDP and grow to $89 billion at the current prices by 2018. The Kenyan government’s strategy to modernize the agriculture sector, strengthen medium and small scale enterprises, and focus on investment in Information and Communications Technology and business services are expected to drive the economy over the forecast period.
Lucintel, a leading global Management Consulting and market research firm, has performed a political, economic, social, technological, legal, and environmental (PESTLE) analysis of Kenya and presents its findings in “PESTLE Analysis of Kenya 2013.” This report analyzes the impact of different macroeconomic indicators of the country on different industries. The report also includes the impact of socio-political and demographic changes on different industries in that country. This report analyzes the domestic and external economic trends, government policies, technological changes, and their impact on different industries.
Lucintel’s study indicates that Kenya is among the most developed economies in the African region with its own strengths and weaknesses. The country derives its major strengths from its geostrategic location, high domestic demand, well educated workforce, , and strong financial position. All these factors make the Kenyan economy one of the most competitive nations in the world. At the same time, Kenya needs to address a number of significant challenges and risks, such as high unemployment rate, current account deficit, and low R&D. Kenya holds the scope for development by strengthening innovation, creativity, and proper utilization of its full human potential.
This report provides the knowledge on leading industries and the emerging industries in the country. This report gives the insightful Swot Analysis of Kenya. This report helps the investor to easily understand the strengths, weaknesses, opportunities, and threats of the Kenyan economy. This report will be helpful for strategic analysis done by CEO, managers, bankers, and industrialists who want to know about political, social, and economic outlook of Kenya. This report will also benefit those who want to invest in Kenya.
For a detailed table of contents and pricing information on these timely, insightful reports, contact Lucintel at +1-972-636-5056 or via email at helpdesk@lucintel.com. Lucintel provides cutting-edge decision support services that facilitate critical decisions with greater speed, insight, and cost efficiency. To learn more, visit www.lucintel.com.

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