Internet publishing, foreign investment and elimination of regulatory restrictions are expected to boost the publishing industry and the market isexpected to reach an estimated US $348 billion with a CAGR of 2.3% over the next five years.
Lucintel, a leading global Management Consulting and market research firm, has analyzed the Global Publishing industry and presents its findings in “Global Publishing Industry2012-2017: Trend, Profit and Forecast Analysis.”
The publishing industry consists of organizations primarily engaged in publishing newspapers, magazines, periodicals, books, directories and mailing lists, calendars, greeting cards and maps in print or electronic form. The industry is a highly fragmented with North American dominating. A combination of factors such as literacy level, income level, changing life style, advertiser spending, technological changes, and government regulations are seen to impact industry dynamics significantly.
The industry faces challenges such as managing and protecting content rights and royalties, growing demand for digital content and a lack of widely accepted measurement; however,economic expansion, electronic innovation, increasing income level, and surging entertainment and media marketsare expected to drive growth to new horizons. APAC is expected to grow at the highest rate over the forecast period.With an increasing number of mobile subscribers, there is a huge opportunity for mobile advertising in Asian countries such as India and China.
This study provides an overview of the Global Publishing industry. The report tracks four industry segments for four regions – thus it tracks 16 segments of the global publishing industry. The scope of this study is limited to annual trends for past five years and forecasts for next five years. This report includes revenue generated from spending by readers and advertisers in traditional as well as internet format, while revenue generated through music and software publishing as well as television and radio broadcasting is not considered.
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