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Outdoor Advertising Trends and Forecast
The future of the global outdoor advertising market looks promising with opportunities in the financial, real estate, and furniture markets. The global outdoor advertising market is expected to reach an estimated $50.9 billion by 2030 with a CAGR of 6.2% from 2024 to 2030. The major drivers for this market are use of digital technology and data-driven decision-making into outdoor advertising campaigns, growing environmental awareness and need to lessen the ecological imprint of the advertising business, and increasing utilization of digital screens for advertising purposes.
A more than 150-page report is developed to help in your business decisions. Sample figures with some insights are shown below.
Outdoor Advertising by Segment
The study includes a forecast for the global outdoor advertising by type, segment, application, and region.
Outdoor Advertising Market by Type [Shipment Analysis by Value from 2018 to 2030]:
• Traditional Outdoor Advertising
• Digital Outdoor Advertising
Outdoor Advertising Market by Segment [Shipment Analysis by Value from 2018 to 2030]:
• Billboard Advertising
• Transport Advertising
• Street Furniture Advertising
• Others
Outdoor Advertising Market by Application [Shipment Analysis by Value from 2018 to 2030]:
• Financial
• Real Estate
• Furniture
• Other
Outdoor Advertising Market by Region [Shipment Analysis by Value from 2018 to 2030]:
• North America
• Europe
• Asia Pacific
• The Rest of the World
List of Outdoor Advertising Companies
Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. With these strategies outdoor advertising companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the outdoor advertising companies profiled in this report include-
• Clear Channel Outdoor
• Stroer
• Lamar
• Focus Media
• Outfront Media
• Asiaray
• Global Media
• Al-Arabia
• Ocean
• Intersection
Outdoor Advertising Market Insights
Lucintel forecasts that billboard advertising will remain the largest segment over the forecast period due to billboard advertisements are extremely visible and efficient branding instruments for communicating messages and promotions to commuters and pedestrians.
APAC will remain the largest region over the forecast period due to rapid urbanization, growing population, and the reliance on public and sharing commute are strengthening the growth of the market in this region.
Features of the Global Outdoor Advertising Market
Market Size Estimates: Outdoor advertising market size estimation in terms of value ($B).
Trend and Forecast Analysis: Market trends (2018 to 2023) and forecast (2024 to 2030) by various segments and regions.
Segmentation Analysis: Outdoor advertising market size by type, segment, application, and region in terms of value ($B).
Regional Analysis: Outdoor advertising market breakdown by North America, Europe, Asia Pacific, and Rest of the World.
Growth Opportunities: Analysis of growth opportunities in different type, segment, application, and regions for the outdoor advertising market.
Strategic Analysis: This includes M&A, new product development, and competitive landscape of the outdoor advertising market.
Analysis of competitive intensity of the industry based on Porter’s Five Forces model.
FAQ
Q.1 What is the outdoor advertising market size?
Answer: The global outdoor advertising market is expected to reach an estimated $50.9 billion by 2030.
Q.2 What is the growth forecast for outdoor advertising market?
Answer: The global outdoor advertising market is expected to grow with a CAGR of 6.2% from 2024 to 2030.
Q.3 What are the major drivers influencing the growth of the outdoor advertising market?
Answer: The major drivers for this market are use of digital technology and data-driven decision-making into outdoor advertising campaigns, growing environmental awareness and need to lessen the ecological imprint of the advertising business, and increasing utilization of digital screens for advertising purposes.
Q4. What are the major segments for outdoor advertising market?
Answer: The future of the global outdoor advertising market looks promising with opportunities in the financial, real estate, and furniture markets.
Q5. Who are the key outdoor advertising market companies?
Answer: Some of the key outdoor advertising companies are as follows:
• Clear Channel Outdoor
• Stroer
• Lamar
• Focus Media
• Outfront Media
• Asiaray
• Global Media
• Al-Arabia
• Ocean
• Intersection
Q6. Which outdoor advertising market segment will be the largest in future?
Answer: Lucintel forecasts that billboard advertising will remain the largest segment over the forecast period due to billboard advertisements are extremely visible and efficient branding instruments for communicating messages and promotions to commuters and pedestrians.
Q7. In outdoor advertising market, which region is expected to be the largest in next 5 years?
Answer: APAC will remain the largest region over the forecast period due to rapid urbanization, growing population, and the reliance on public and sharing commute are strengthening the growth of the market in this region.
Q.8 Do we receive customization in this report?
Answer: Yes, Lucintel provides 10% customization without any additional cost.
This report answers following 11 key questions:
Q.1. What are some of the most promising, high-growth opportunities for the outdoor advertising market by type (traditional outdoor advertising and digital outdoor advertising), segment (billboard advertising, transport advertising, street furniture advertising, and others), application (financial, real estate, furniture, and other), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
Q.2. Which segments will grow at a faster pace and why?
Q.3. Which region will grow at a faster pace and why?
Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
Q.5. What are the business risks and competitive threats in this market?
Q.6. What are the emerging trends in this market and the reasons behind them?
Q.7. What are some of the changing demands of customers in the market?
Q.8. What are the new developments in the market? Which companies are leading these developments?
Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?
For any questions related to Outdoor Advertising Market, Outdoor Advertising Market Size, Outdoor Advertising Market Growth, Outdoor Advertising Market Analysis, Outdoor Advertising Market Report, Outdoor Advertising Market Share, Outdoor Advertising Market Trends, Outdoor Advertising Market Forecast, Outdoor Advertising Companies, write Lucintel analyst at email: helpdesk@lucintel.com. We will be glad to get back to you soon.
Table of Contents
1. Executive Summary
2. Global Outdoor Advertising Market : Market Dynamics
2.1: Introduction, Background, and Classifications
2.2: Supply Chain
2.3: Industry Drivers and Challenges
3. Market Trends and Forecast Analysis from 2018 to 2030
3.1. Macroeconomic Trends (2018-2023) and Forecast (2024-2030)
3.2. Global Outdoor Advertising Market Trends (2018-2023) and Forecast (2024-2030)
3.3: Global Outdoor Advertising Market by Type
3.3.1: Traditional Outdoor Advertising
3.3.2: Digital Outdoor Advertising
3.4: Global Outdoor Advertising Market by Segment
3.4.1: Billboard Advertising
3.4.2: Transport Advertising
3.4.3: Street Furniture Advertising
3.4.4: Others
3.5: Global Outdoor Advertising Market by Application
3.5.1: Financial
3.5.2: Real Estate
3.5.3: Furniture
3.5.4: Other
4. Market Trends and Forecast Analysis by Region from 2018 to 2030
4.1: Global Outdoor Advertising Market by Region
4.2: North American Outdoor Advertising Market
4.2.1: North American Outdoor Advertising Market by Segment: Billboard Advertising, Transport Advertising, Street Furniture Advertising, and Others
4.2.2: North American Outdoor Advertising Market by Application: Financial, Real Estate, Furniture, and Other
4.3: European Outdoor Advertising Market
4.3.1: European Outdoor Advertising Market by Segment: Billboard Advertising, Transport Advertising, Street Furniture Advertising, and Others
4.3.2: European Outdoor Advertising Market by Application: Financial, Real Estate, Furniture, and Other
4.4: APAC Outdoor Advertising Market
4.4.1: APAC Outdoor Advertising Market by Segment: Billboard Advertising, Transport Advertising, Street Furniture Advertising, and Others
4.4.2: APAC Outdoor Advertising Market by Application: Financial, Real Estate, Furniture, and Other
4.5: ROW Outdoor Advertising Market
4.5.1: ROW Outdoor Advertising Market by Segment: Billboard Advertising, Transport Advertising, Street Furniture Advertising, and Others
4.5.2: ROW Outdoor Advertising Market by Application: Financial, Real Estate, Furniture, and Other
5. Competitor Analysis
5.1: Product Portfolio Analysis
5.2: Operational Integration
5.3: Porter’s Five Forces Analysis
6. Growth Opportunities and Strategic Analysis
6.1: Growth Opportunity Analysis
6.1.1: Growth Opportunities for the Global Outdoor Advertising Market by Type
6.1.2: Growth Opportunities for the Global Outdoor Advertising Market by Segment
6.1.3: Growth Opportunities for the Global Outdoor Advertising Market by Application
6.1.4: Growth Opportunities for the Global Outdoor Advertising Market by Region
6.2: Emerging Trends in the Global Outdoor Advertising Market
6.3: Strategic Analysis
6.3.1: New Product Development
6.3.2: Capacity Expansion of the Global Outdoor Advertising Market
6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Outdoor Advertising Market
6.3.4: Certification and Licensing
7. Company Profiles of Leading Players
7.1: Clear Channel Outdoor
7.2: Stroer
7.3: Lamar
7.4: Focus Media
7.5: Outfront Media
7.6: Asiaray
7.7: Global Media
7.8: Al-Arabia
7.9: Ocean
7.10: Intersection
.
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Lucintel has been in the business of market research and management consulting since 2000 and has published over 1000 market intelligence reports in various markets / applications and served over 1,000 clients worldwide. This study is a culmination of four months of full-time effort performed by Lucintel's analyst team. The analysts used the following sources for the creation and completion of this valuable report:
In-depth interviews of the major players in this market
Detailed secondary research from competitors’ financial statements and published data
Extensive searches of published works, market, and database information pertaining to industry news, company press releases, and customer intentions
A compilation of the experiences, judgments, and insights of Lucintel’s professionals, who have analyzed and tracked this market over the years.
Extensive research and interviews are conducted across the supply chain of this market to estimate market share, market size, trends, drivers, challenges, and forecasts. Below is a brief summary of the primary interviews that were conducted by job function for this report.
Thus, Lucintel compiles vast amounts of data from numerous sources, validates the integrity of that data, and performs a comprehensive analysis. Lucintel then organizes the data, its findings, and insights into a concise report designed to support the strategic decision-making process. The figure below is a graphical representation of Lucintel’s research process.
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