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At
Lucintel, we offer expertise in the
design and execution of market surveys and custom
market research to meet the specific needs of our
individual clients. Our expert researchers will
assist you in obtaining the market insights you
need to grow and expand your business through the
careful execution of custom research tailored to
your needs. We
offer expertise in conducting all phases of both
qualitative and quantitative research methods.
Design --> Administration --> Analysis -->
Reporting
Market
Research Survey Design
The
first step to launch a successful research effort
is to identify the exact objectives of the study. E-Composite’s research professionals will
consult extensively with you to determine the
nature of the information being sought, the
specific objectives of the study, and what
ultimate outcome is being sought. Specifically, we make it our job not only
to ensure that you get the information you need,
but also to ensure that what you learn will have a
meaningful impact on the success of your business.
As
a result of the extensive discussions about your
research needs, our research professionals will
recommend a research methodology that provides the
framework to obtain the information you seek. Lucintel will submit a formal proposal
that describes the scope, timelines, data
collection methods, and data analysis of the study
for your approval prior to beginning the research
process.
Next,
Lucintel will design the survey
instrument, or take your existing survey and
prepare it for proper administration. Surveys may be either qualitative or
quantitative in nature, or may contain a
combination of both. They can be administered via the Internet,
telephone, fax, or paper. Lucintel
offers questionnaire design consultation services
standard to all clients, and reviews all market
research survey instruments to assure validity,
reliability, and bias reduction.
Applying our years of market research experience
and expertise, Lucintel can help compose
a highly relevant survey instrument that will
yield sound and valid conclusions while achieving
the maximum survey response rate possible.
Market
Research Survey Administration
During
the administration of the survey, Lucintel
will work closely with you to keep you informed
and up-to-date on the research status. You will also be encouraged to be as
involved in the data collection as possible; by
observing focus group discussions and interviews
where possible.
Market
Research Survey Analysis
Market
research survey results data is useless without
insightful analysis. Our in-house data analysis
staff and senior level researchers are trained to
turn your raw survey responses into meaningful and
actionable conclusions. We carry a range of survey
analysis packages to match every need and budget.
Market
Research Survey Reporting
Lucintel
will document and deliver the research findings to
you in multiple formats, so as to ensure that all
aspects of the information obtained are properly
transferred. Our
reports include both a top line summary with
recommendations as well as a full report complete
with all original surveys and statistical output. A research professional will discuss with
you in person or by phone to review each report
and also answer any questions you may have. It is also possible to schedule a formal
in-house presentation of findings.
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