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In-App Advertising Trends and Forecast
The future of the global in-app advertising market looks promising with opportunities in the entertainment, gaming, social, online shopping, payment & ticketing, and news markets. The global in-app advertising market is expected to reach an estimated $331 billion by 2030 with a CAGR of 12.1% from 2024 to 2030. The major drivers for this market are growing inclination for mobile ads for product sales and brand promotion, expanding smartphone adoption, increasing trend of online gaming, as well as, increased popularity of e-commerce platforms and applications across the globe.
A more than 150-page report is developed to help in your business decisions. Sample figures with some insights are shown below.
In-App Advertising by Segment
The study includes a forecast for the global in-app advertising by platform, type, application, and region.
In-App Advertising Market by Platform [Shipment Analysis by Value from 2018 to 2030]:
• Android
• Ios
• Others
In-App Advertising Market by Type [Shipment Analysis by Value from 2018 to 2030]:
• Banner Ads
• Interstitial Ads
• Rich Media Ads
• Video Ads
• Native Ads
In-App Advertising Market by Application [Shipment Analysis by Value from 2018 to 2030]:
• Entertainment
• Gaming
• Social
• Online Shopping
• Payment & Ticketing
• News
• Others
In-App Advertising Market by Region [Shipment Analysis by Value from 2018 to 2030]:
• North America
• Europe
• Asia Pacific
• The Rest of the World
List of In-App Advertising Companies
Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. With these strategies in-app advertising companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the in-app advertising companies profiled in this report include-
• ironSource
• Google AdMob
• BYYD
• Flurry
• TUNE
• Amobee
• InMobi
• Glispa
• AppLovin
• Chartboost
In-App Advertising Market Insights
Lucintel forecasts that banner ads will remain the largest segment over the forecast period because of the advantages such as, affordability, simplicity of implementation, and compatibility for all mobile devices and apps.
APAC will remain the largest region over the forecast period because of growing internet penetration and smartphone pervasiveness in emerging nations such as China, South Korea, and Japan are driving major development in the regionÄX%$%Xs in-app advertising marketing.
Features of the Global In-App Advertising Market
Market Size Estimates: In-app advertising market size estimation in terms of value ($B).
Trend and Forecast Analysis: Market trends (2018 to 2023) and forecast (2024 to 2030) by various segments and regions.
Segmentation Analysis: In-app advertising market size by platform, type, application, and region in terms of value ($B).
Regional Analysis: In-app advertising market breakdown by North America, Europe, Asia Pacific, and Rest of the World.
Growth Opportunities: Analysis of growth opportunities in different platform, type, application, and regions for the in-app advertising market.
Strategic Analysis: This includes M&A, new product development, and competitive landscape of the in-app advertising market.
Analysis of competitive intensity of the industry based on Porter’s Five Forces model.
FAQ
Q1. What is the in-app advertising market size?
Answer: The global in-app advertising market is expected to reach an estimated $331 billion by 2030.
Q2. What is the growth forecast for in-app advertising market?
Answer: The global in-app advertising market is expected to grow with a CAGR of 12.1% from 2024 to 2030.
Q3. What are the major drivers influencing the growth of the in-app advertising market?
Answer: The major drivers for this market are growing inclination for mobile ads for product sales and brand promotion, expanding smartphone adoption, increasing trend of online gaming, as well as, increased popularity of e-commerce platforms and applications across the globe.
Q4. What are the major segments for in-app advertising market?
Answer: The future of the global in-app advertising market looks promising with opportunities in the entertainment, gaming, social, online shopping, payment & ticketing, and news markets.
Q5. Who are the key in-app advertising market companies?
Answer: Some of the key in-app advertising companies are as follows:
• ironSource
• Google AdMob
• BYYD
• Flurry
• TUNE
• Amobee
• InMobi
• Glispa
• AppLovin
• Chartboost
Q6. Which in-app advertising market segment will be the largest in future?
Answer: Lucintel forecasts that banner ads will remain the largest segment over the forecast period because of the advantages such as, affordability, simplicity of implementation, and compatibility for all mobile devices and apps.
Q7. In in-app advertising market, which region is expected to be the largest in next 5 years?
Answer: APAC will remain the largest region over the forecast period because of growing internet penetration and smartphone pervasiveness in emerging nations such as China, South Korea, and Japan are driving major development in the regionÄX%$%Xs in-app advertising marketing.
Q.8 Do we receive customization in this report?
Answer: Yes, Lucintel provides 10% customization without any additional cost.
This report answers following 11 key questions:
Q.1. What are some of the most promising, high-growth opportunities for the in-app advertising market by platform (android, ios, and others), type (banner ads, interstitial ads, rich media ads, video ads, and native ads), application (entertainment, gaming, social, online shopping, payment & ticketing, news, and others), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
Q.2. Which segments will grow at a faster pace and why?
Q.3. Which region will grow at a faster pace and why?
Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
Q.5. What are the business risks and competitive threats in this market?
Q.6. What are the emerging trends in this market and the reasons behind them?
Q.7. What are some of the changing demands of customers in the market?
Q.8. What are the new developments in the market? Which companies are leading these developments?
Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?
For any questions related to In-App Advertising Market, In-App Advertising Market Size, In-App Advertising Market Growth, In-App Advertising Market Analysis, In-App Advertising Market Report, In-App Advertising Market Share, In-App Advertising Market Trends, In-App Advertising Market Forecast, In-App Advertising Companies, write Lucintel analyst at email: helpdesk@lucintel.com. We will be glad to get back to you soon.
Table of Contents
1. Executive Summary
2. Global In-App Advertising Market : Market Dynamics
2.1: Introduction, Background, and Classifications
2.2: Supply Chain
2.3: Industry Drivers and Challenges
3. Market Trends and Forecast Analysis from 2018 to 2030
3.1. Macroeconomic Trends (2018-2023) and Forecast (2024-2030)
3.2. Global In-App Advertising Market Trends (2018-2023) and Forecast (2024-2030)
3.3: Global In-App Advertising Market by Platform
3.3.1: Android
3.3.2: iOS
3.3.3: Others
3.4: Global In-App Advertising Market by Type
3.4.1: Banner Ads
3.4.2: Interstitial Ads
3.4.3: Rich Media Ads
3.4.4: Video Ads
3.4.5: Native Ads
3.5: Global In-App Advertising Market by Application
3.5.1: Entertainment
3.5.2: Gaming
3.5.3: Social
3.5.4: Online Shopping
3.5.5: Payment & Ticketing
3.5.6: News
3.5.7: Others
4. Market Trends and Forecast Analysis by Region from 2018 to 2030
4.1: Global In-App Advertising Market by Region
4.2: North American In-App Advertising Market
4.2.1: North American In-App Advertising Market by Type: Banner Ads, Interstitial Ads, Rich Media Ads, Video Ads, and Native Ads
4.2.2: North American In-App Advertising Market by Application: Entertainment, Gaming, Social, Online Shopping, Payment & Ticketing, News, and Others
4.3: European In-App Advertising Market
4.3.1: European In-App Advertising Market by Type: Banner Ads, Interstitial Ads, Rich Media Ads, Video Ads, and Native Ads
4.3.2: European In-App Advertising Market by Application: Entertainment, Gaming, Social, Online Shopping, Payment & Ticketing, News, and Others
4.4: APAC In-App Advertising Market
4.4.1: APAC In-App Advertising Market by Type: Banner Ads, Interstitial Ads, Rich Media Ads, Video Ads, and Native Ads
4.4.2: APAC In-App Advertising Market by Application: Entertainment, Gaming, Social, Online Shopping, Payment & Ticketing, News, and Others
4.5: ROW In-App Advertising Market
4.5.1: ROW In-App Advertising Market by Type: Banner Ads, Interstitial Ads, Rich Media Ads, Video Ads, and Native Ads
4.5.2: ROW In-App Advertising Market by Application: Entertainment, Gaming, Social, Online Shopping, Payment & Ticketing, News, and Others
5. Competitor Analysis
5.1: Product Portfolio Analysis
5.2: Operational Integration
5.3: Porter’s Five Forces Analysis
6. Growth Opportunities and Strategic Analysis
6.1: Growth Opportunity Analysis
6.1.1: Growth Opportunities for the Global In-App Advertising Market by Platform
6.1.2: Growth Opportunities for the Global In-App Advertising Market by Type
6.1.3: Growth Opportunities for the Global In-App Advertising Market by Application
6.1.4: Growth Opportunities for the Global In-App Advertising Market by Region
6.2: Emerging Trends in the Global In-App Advertising Market
6.3: Strategic Analysis
6.3.1: New Product Development
6.3.2: Capacity Expansion of the Global In-App Advertising Market
6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global In-App Advertising Market
6.3.4: Certification and Licensing
7. Company Profiles of Leading Players
7.1: ironSource
7.2: Google AdMob
7.3: BYYD
7.4: Flurry
7.5: TUNE
7.6: Amobee
7.7: InMobi
7.8: Glispa
7.9: AppLovin
7.10: Chartboost
.
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Lucintel has been in the business of market research and management consulting since 2000 and has published over 1000 market intelligence reports in various markets / applications and served over 1,000 clients worldwide. This study is a culmination of four months of full-time effort performed by Lucintel's analyst team. The analysts used the following sources for the creation and completion of this valuable report:
In-depth interviews of the major players in this market
Detailed secondary research from competitors’ financial statements and published data
Extensive searches of published works, market, and database information pertaining to industry news, company press releases, and customer intentions
A compilation of the experiences, judgments, and insights of Lucintel’s professionals, who have analyzed and tracked this market over the years.
Extensive research and interviews are conducted across the supply chain of this market to estimate market share, market size, trends, drivers, challenges, and forecasts. Below is a brief summary of the primary interviews that were conducted by job function for this report.
Thus, Lucintel compiles vast amounts of data from numerous sources, validates the integrity of that data, and performs a comprehensive analysis. Lucintel then organizes the data, its findings, and insights into a concise report designed to support the strategic decision-making process. The figure below is a graphical representation of Lucintel’s research process.
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