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The global insurance industry has overcome the hurdle of global recession and is focused on building strong organic growth to promote a culture of confidence and trust and motivate social development. The industry reached an estimated US $5525 billion in 2011 with a CAGR of 2% during 2006-2011. Europe dominates the global industry share. A set of factors impact the industry such as demographic condition, interest rate fluctuation, and government regulation. 
 
Lucintel, a leading global management consulting and market research firm, has conducted a competitive analysis of the top five global insurance companies and presents its findings in "Top Five Global Insurance Companies: Performance, Strategies, and Competitive Analysis". This study intends to provide the industry leaders a brief and comparative overview of world's top five global insurance companies, their geographical footprints, financial metrics, market performance, corporate strategies and SWOT analysis.
 
These companies are faced with certain challenges. Uncertain economic conditions and natural catastrophes, including severe weather in tornados, wildfires in Canada, floods in Thailand, and the tsunami in Japan led to economic losses which impacted the industry's growth and revenue generation. Entry barriers in some economically emerging countries such as India, China, and Romania forced the companies to enter joint ventures.
 
The global insurance industry started increasing as the demand for insurance in emerging market increased with improved sales, lower lapses, and aging population. Another reason is that the companies started branding strategies that made them more competitive in consumer sales, enhanced their products, and improved human focus which acted as a driver for the industry.

Lucintel makes a competitive analysis of the following companies:
 
Allianz
Assicurazioni Generali SpA
Aviva plc.
AXA
Munich RE 

The data and analysis found in this report can be utilized for various business reasons, competitive business development, strategic planning, and determination of market size, investment decisions, and product development. Global financial turbulence hampered the growth that the industry enjoyed prior to recession but aggressive corporate strategies helped them to somewhat regain the market.
 
Insurance companies competitive analysis report will save hundreds of hours of your own personal research time and will significantly benefit you in expanding your business opportunities in global five global insurance companies. In today’s chaotic economy, you need every advantage that you can find to keep ahead in your business.
 
In Lucintel's newest competitive research study on the world's top five global insurance companies, we thoroughly profile following five companies with detailed competitive assessments:
 
  • Allianz
  • Assicurazioni Generali SpA
  • Aviva plc.
  • AXA
  • Munich RE 

The detailed analysis of each company offers a critical view into key strategic areas, including:
 
  • Company overview  
  • Benchmarking (financial & market)
  • SWOT analysis
  • Product positioning
  • Marketing strategy and tactics
  • Corporate strategy 
To make any investment, business or strategic decisions, you need adequate and timely information. Insurance companies competitive analysis market report fulfills this core need. This is an indispensable reference guide for industry executives who are dealing with insurance industry.

Some of the features of Top Five Global Insurance Companies: Performance, Strategies, and Competitive Analysis Market intelligence report are:
 
  • Insurance companies competitive analysis market size estimates in terms of (US $) value by segments of the five global insurance companies,
  • Regional analysis: global it services companies breakdown by key regions (e.g., North America, Europe, APAC and ROW)
  • Insurance companies competitive analysis market trends, drivers and forecasts
  • Competitive benchmarking of each players against their financial & market strength
  • Global and regional market share estimates for the top players
  • Product line overview and positioning of top players
  • SWOT analysis of the leaders
  • Marketing strategy and tactics
  • Corporate strategy
  • More than 110 valuable figures and charts and 42 tables are provided in this report
 
 1. Executive Summary  

 2. Market Definition and Scope  

 3. Market Opportunity  

 4. Competitive Benchmarking (Financial and Market)  

 5. Company Profile on Following Parameters  

 6. Profiles on Following Companies  
 6.1. Allianz  
 6.2. Assicurazioni Generali  
 6.3. Aviva 1  
 6.4. AXA  
 6.5. Munich RE  

List of Figures
 
CHAPTER 3. Market Opportunity
Figure 3.1: Supply chain for global insurance market  
Figure 3.2: Porter’s Five Forces Analysis for global insurance market
Figure 3.3: Global insurance market annual trend (2006-2011)
Figure 3.4: Global insurance market trend (2006-2011)
Figure 3.5: Global insurance market regional trend-gross premium (2006-2011) US $B
Figure 3.6: Global insurance market regional trend-gross premium (2006-2011) (%)
Figure 3.7: Global insurance market regional trend-revenue (2006-2011) US $B
Figure 3.8: Global insurance market regional trend-revenue (2006-2011) (%)
Figure 3.9: Global insurance market segment trend-gross premium (2006-2011) US $B
Figure 3.10: Global insurance market segment trend-gross premium (2006-2011) (%)
Figure 3.11: Global insurance market segment trend-revenue (2006-2011) US $B
Figure 3.12: Global insurance market segment trend-revenue (2006-2011) (%)
Figure 3.13: Global insurance market opportunity by region (%)
Figure 3.14: Global insurance market opportunity by segment (%)
 
 
CHAPTER 4. Competitive Benchmarking (Financial and Market)
Figure 4.1: Top five insurance companies – financial benchmarking
Figure 4.2: Financial analysis – growth leadership quadrant 
Figure 4.3: Market shares of top players in global insurance industry  
Figure 4.4: Market shares of top players in global insurance industry  
Figure 4.5: Market value North America (2010): US $B & (%) 
Figure 4.6: Market value Europe (2011): US $B & (%)
Figure 4.7: Market value Asia Pacific (2011): US $B & (%)
Figure 4.8: Market value Row (2011): US $B & (%)
Figure 4.9: Global insurance companies – 2011: regional revenue trend (US $M)
Figure 4.10: Global insurance companies – 2011: regional revenue trend (%)
Figure 4.11: North American revenue trend for top players 2007-2011 (US $B)
Figure 4.12: Europe revenue trend for top players 2007-2011 (US $B)
Figure 4.13: Asia Pacific revenue trend for top players 2007-2011 (US $B)
Figure 4.14: Row revenue trend for top players 2007-2011 (US $B)
Figure 4.15: Lucintel triad - top 5 major players
 
CHAPTER 5. Company Profile of Allianz  
Figure 5.1: Allianz Revenue by business structure revenue 2011: $M 
Figure 5.2: Lucintel triad - Allianz  
Figure 5.3: Financial benchmarking of Allianz   against top 3 and top 5 industry players average
Figure 5.4: Financial benchmarking of Allianz against top 5 best 
Figure 5.5: Global industry revenue trend Vs Allianz   (2007-2011) in US $B
Figure 5.6: Global market share trend for Allianz   (2007-2011) in (%)
Figure 5.7: North American revenue trend Vs Allianz   2007-2011 in US $B
Figure 5.8: European revenue trend Vs Allianz   2007-2011 in US $B
Figure 5.9: APAC revenue trend Vs Allianz   2007-2011 in US $B
Figure 5.10: ROW revenue trend Vs Allianz   2007-2011 in US $B
Figure 5.11: North American market share trend for Allianz   2007-2011 in (%)
Figure 5.12: European market share trend for Allianz 2007-2011 in (%)
Figure 5.13: APAC market share trend for Allianz   2007-2011 in (%)
Figure 5.14: ROW market share trend for Allianz   2007-20111 in (%)
Figure 5.15: Strategic execution
 
CHAPTER 6. Company Profile of Assicurazioni Generali SpA  
Figure 6.1: Assicurazioni Generali revenue by business segments 2011
Figure 6.2: Lucintel triad
Figure 6.3: Financial benchmarking of Generali against top 3 and top 5 industry players’  average
Figure 6.4: Financial benchmarking of Generali against Top 5 best 
Figure 6.5: Global industry revenue trend Vs Assicurazioni Generali (2007-2011) in US $B
Figure 6.6: Global market share trend for Assicurazioni Generali (2007-2011) in (%)
Figure 6.7: North American revenue trend Vs Assicurazioni Generali 2007-2011 in US $B
Figure 6.8: European revenue trend Vs Assicurazioni Generali 2007-2011 in US $B
Figure 6.9: APAC revenue trend Vs Assicurazioni Generali 2007-2011 in US $B
Figure 6.10: ROW revenue trend Vs Assicurazioni Generali 2007-2011 in US $B
Figure 6.11: North American market share trend for Assicurazioni Generali 2007-2011 in (%)
Figure 6.12: European market share trend for Assicurazioni Generali 2007-2011 in (%)
Figure 6.13: APAC market share trend for Assicurazioni Generali 2007-2011 in (%)
Figure 6.14: ROW market share trend for Assicurazioni Generali 2007-2011 in (%)
Figure 6.15: Strategic execution
 
CHAPTER 7. Company Profile of Aviva plc   
Figure 7.1: Aviva plc revenue by business segments 2011
Figure 7.2: Lucintel triad - Aviva plc   
Figure 7.3: Financial benchmarking of Aviva plc against top 3 and top 5 industry players’ average
Figure 7.4: Financial benchmarking of Aviva plc against Top 5 best 
Figure 7.5: Global industry revenue trend Vs Aviva plc (2007-2011) in US $B
Figure 7.6: Global market share trend for Aviva plc (2007-2011) in (%)
Figure 7.7: North American revenue trend Vs Aviva plc (2007-2011) in US $B
Figure 7.8: European revenue trend Vs Aviva plc (2007-2011) in US $B
Figure 7.9: APAC revenue trend Vs Aviva plc (2007-2011) in US $B
Figure 7.10: ROW revenue trend Vs Aviva plc (2007-2011) in US $B
Figure 7.11: North American market share trend for Aviva plc (2007-2011) in (%)
Figure 7.12: European market share trend for Aviva plc (2007-2011) in (%)
Figure 7.13: APAC market share trend for Aviva plc (2007-2011) in (%)
Figure 7.14: ROW market share trend for Aviva plc (2007-2011) in (%)
Figure 7.15: Strategic execution
 
CHAPTER 8. Company Profile of AXA
Figure 8.1:  AXA revenue by business segments 2011
Figure 8.2:  Lucintel triad - AXA
Figure 8.3:  Financial benchmarking of AXA against top 3 and top 5 industry players average
Figure 8.4:  Financial benchmarking of AXA against Top 5 best 
Figure 8.5:  Global industry revenue trend Vs Lenovo (2007-2011) in US $B
Figure 8.6:  Global market share trend for Lenovo (2007-2011) in (%)
Figure 8.7:  North American industry revenue trend Vs AXA (2007-2011) in US $B
Figure 8.8:  European industry revenue trend Vs AXA (2007-2011) in US $B
Figure 8.9:  APAC industry revenue trend Vs AXA (2007-2011) in US $B
Figure 8.10: ROW industry revenue trend Vs AXA (2007-2011) in US $B
Figure 8.11: North American market share trend for AXA (2007-2011) in (%)
Figure 8.12: European market share trend for AXA (2007-2011) in (%)
Figure 8.13: APAC market share trend for AXA (2007-2011) in (%)
Figure 8.14: ROW market share trend for AXA (2007-2011) in (%)
Figure 8.15: Strategic execution
 
CHAPTER 9. Company Profile of Munich RE    
Figure 9.1:  Munich RE revenue by business segments 2011
Figure 9.2:  Lucintel triad - Munich RE    
Figure 9.3:  Financial benchmarking of Munich RE against top 3 and top 5 industry players’ average
Figure 9.4:  Financial benchmarking of Munich RE against Top 5 best 
Figure 9.5:  Global industry revenue trend Vs Munich RE (2007-2011) in US $B
Figure 9.6:  Global market share trend for Munich RE (2007-2011) in (%)
Figure 9.7:  North American revenue trend Vs Munich RE (2007-2011) in US $B
Figure 9.8:  European revenue trend Vs Munich RE (2007-2011) in US $B
Figure 9.9:  APAC revenue trend Vs Munich RE (2007-2011) in US $B
Figure 9.10: ROW revenue trend Vs Munich RE (2007-2011) in US $B
Figure 9.11: North American market share trend Vs Munich RE (2007-2011) in (%)
Figure 9.12: European market share trend Vs Munich RE (2007-2011) in (%)
Figure 9.13: APAC market share trend Vs Munich RE (2007-2011) in (%)
Figure 9.14: ROW market share trend Vs Munich RE (2007-2011) in (%)
Figure 9.15: Strategic execution
 
 
List of Tables
 
CHAPTER 3. Market Opportunity 
Table 3.1: Global Insurance market parameters 2011
Table 3.2: Relative market attractiveness by region
Table 3.3: Growth rate by region-gross premium (2006-2011)
Table 3.4: Growth rate by region-revenue (2006-2011)
Table 3.5: Growth rate by segment-gross premium (2006-2011) 
Table 3.6: Growth rate by segment-revenue (2006-2011)
 
 
CHAPTER 4. Competitive Benchmarking (Financial and Market)
Table 4.1: Financial benchmarking of top 5 global insurance companies
Table 4.2: Key financial parameters for top 5 global insurance companies
Table 4.3: Competitors based on markets served
Table 4.4: Lucintel triad - Top 5 major players
 
CHAPTER 5. Company Profile of Allianz  
Table 5.1:  Markets & industries served
Table 5.2:  Scales of markets & industries served 
Table 5.3:  Lucintel triad 
Table 5.4:  Financial benchmarking of Allianz against best and against top 3 and top 5 industry players’ average
Table 5.5:  Strategic execution – product positioning by segment
Table 5.6:  Strategic execution – perceived customer value / quality
Table 5.7:  Strategic execution – promotion / communications
Table 5.8:  Strategic execution – product distribution by region
 
CHAPTER 6. Company Profile of Assicurazioni Generali SpA
Table 6.1:  Markets & Industries served
Table 6.2:  Scales of markets & Industries served 
Table 6.3:  Lucintel triad
Table 6.4:  Financial benchmarking of Generali against best and against top 3 and top 5 industry players’ average
Table 6.5:  Strategic execution – product positioning by segment
Table 6.6:  Strategic execution – perceived customer value / quality
Table 6.7:  Strategic execution – promotion / communications
Table 6.8:  Strategic execution – product distribution by region
 
 
CHAPTER 7. Company Profile of Aviva plc   
Table 7.1: Market served 
Table 7.2: Scales of markets & industries Served
Table 7.3: Lucintel triad 
Table 7.4: Financial Benchmarking of Aviva plc against best and against top 3 and top 5 industry players’ average
Table 7.5: Strategic execution – product positioning by segment
Table 7.6: Strategic execution – perceived customer value / quality
Table 7.7: Strategic execution – promotion / communications
Table 7.8: Strategic execution – product distribution by region
 
CHAPTER 8. Company Profile of AXA
Table 8.1: Lucintel triad – AXA
Table 8.2: Scales of markets & industries Served
Table 8.3: Lucintel triad - AXA
Table 8.4: Financial benchmarking of AXA against best and against Top 3 and top 5 industry players’ averageTable 8.5:  Strategic execution – product positioning by segment
Table 8.6: Strategic execution – perceived customer value / quality
Table 8.7: Strategic execution – promotion / communications
Table 8.8: Strategic execution – product distribution by region
 
CHAPTER 9. Company Profile of Munich RE    
Table 9.1: Markets served - Munich RE     
Table 9.2: Scales of markets & industries served
Table 9.3: Lucintel triad - Munich RE         
Table 9.4: Financial benchmarking of Munich RE against best and against Top 3 and top 5 industry players’ average
Table 9.5: Strategic execution – product positioning by segment
Table 9.6: Strategic execution – perceived customer value / quality
Table 9.7: Strategic execution – promotion / communications
Table 9.8: Strategic execution – product distribution by region
 
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More than 110 valuable figures and charts and 42 tables are provided in this report
Lucintel has been in the business of market research and management consulting since 2000 and has published over 1000 market intelligence reports in various markets / applications and served over 1,000 clients worldwide. This study is a culmination of four months of full-time effort performed by Lucintel's analyst team. The analysts used the following sources for the creation and completion of this valuable report:
  • In-depth interviews of the major players in this market
  • Detailed secondary research from competitors’ financial statements and published data 
  • Extensive searches of published works, market, and database information pertaining to industry news, company press releases, and customer intentions
  • A compilation of the experiences, judgments, and insights of Lucintel’s professionals, who have analyzed and tracked this market over the years.
Extensive research and interviews are conducted across the supply chain of this market to estimate market share, market size, trends, drivers, challenges, and forecasts. Below is a brief summary of the primary interviews that were conducted by job function for this report.
 
Thus, Lucintel compiles vast amounts of data from numerous sources, validates the integrity of that data, and performs a comprehensive analysis. Lucintel then organizes the data, its findings, and insights into a concise report designed to support the strategic decision-making process. The figure below is a graphical representation of Lucintel’s research process. 
 

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