Client: Leading manufacturer of thermoset molding
compound (SMC)/ BMC.
Issue: This consulting mandate was to conduct an in-depth
study and analysis to provide our client with a market entry strategy
to enter the Heavy Duty (HD) truck market.
Lucintel Solution: Lucintel carried out an in-depth
analysis of pricing, pricing policies and distribution channels of client’s and
competitors’ products..
Our teams analyzed the following:
- Lucintel conducted detailed telephone interviews & surveys with molders, diesel
engine manufacturers, HD truck OEM's, and experts.
- Identified HD market size, growth, global influences, materials availability, price
pressures, substitutes and competition
- Evaluated current SMC products and applications as well as future products ripe
for change in HD truck market.
- Conducted performance and cost reduction trends & forecasts for the last &
next 5 years.
We added significant value to client through analysis of recommendations in terms
of profitable market expansion. The client was able to capture several high value
applications identified by Lucintel.