Industry Analysis

Client: Leading manufacturer of thermoset molding compound (SMC)/ BMC.

Issue: This consulting mandate was to conduct an in-depth study and analysis to provide our client with a market entry strategy to enter the Heavy Duty (HD) truck market.

Lucintel Solution: Lucintel carried out an in-depth analysis of pricing, pricing policies and distribution channels of client’s and competitors’ products..
Our teams analyzed the following:

• Lucintel conducted detailed telephone interviews & surveys with molders, diesel engine manufacturers, HD truck OEM's, and experts.
• Identified HD market size, growth, global influences, materials availability, price pressures, substitutes and competition
• Evaluated current SMC products and applications as well as future products ripe for change in HD truck market.
• Conducted performance and cost reduction trends & forecasts for the last & next 5 years.

We added significant value to client through analysis of recommendations in terms of profitable market expansion. The client was able to capture several high value applications identified by Lucintel.