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Bathtub Market Trends and Forecast

The future of the global bathtub market looks good with opportunities in residential and non-residential.The global bathtub market is expected to reach an estimated $11.8 billion by 2030, and it is forecast to grow at a CAGR of 2.3% from 2024 to 2030. The major drivers for the growth of this market are rise in housing completion, increasing demand for luxury plumbing fixtures, and rise in household income.
  • Lucintel forecasts that the whirlpool bathtub segment will show above average growth during the forecast period.
  • By material, the bathtub market is segmented into acrylic, fiberglass, and cast iron. The acrylic segment is expected to show above average growth during the forecast period due to its light weight, durability, and wide range of color options.
  • Within the global bathtub market, the residential segment is expected to remain the largest segment. Increasing demand for urban housing along with increasing household income will stimulate bathtub demand over the forecast period.
  • APAC is expected to remain the largest market during the forecast period mainly due to major investments in residential and non-residential construction activities and increasing per capita income in developing nations.
Bathtub Market by Product Type, Material, Shape, and End Use
 

APAC is expected to remain the largest market in the Bathtub Market

  1. United States: Companies like Kohler and American Standard are leading bathtub innovations, with Kohler announcing new luxury bathtub designs. US government aims to promote water-efficient fixtures through initiatives like the WaterSense program by the Environmental Protection Agency. 
  2. China: Chinese firms like Joyee and Dongpeng are investing in bathtub manufacturing, with Joyee introducing smart bathtub features. Chinese government supports domestic sanitary ware industry growth through initiatives like the Made in China 2025 plan.
  3. Germany: German companies like Villeroy & Boch and Duravit are driving bathtub technology advancements, with Villeroy & Boch unveiling new freestanding bathtub designs. German government promotes sustainable bathroom solutions through programs like the Federal Ministry for the Environment, Nature Conservation and Nuclear Safety. 
  4. Japan: Japanese firms like TOTO and Panasonic are expanding their presence in the bathtub market, with TOTO announcing innovations in hydrotherapy bathtubs. Japanese government supports water-saving technologies in bathrooms through initiatives like the Ministry of Land, Infrastructure, Transport and Tourism.

Emerging Trends in the Bathtub Market

Emerging trends, which have a direct impact on the dynamics of the industry, include the introduction of high-tech bathtubs with advanced features, including wall-mounted LCD,  hydrotherapy features, and increasing adoption of soaking tubs.
A sample figure with some insights is shown below.
Bathtub Market by Segments
 

Bathtub Market by Segments

In this market, residential is the largest end use market, whereas acrylic bathtubs is largest market by material. Growth in various segments of the bathtub market are given below:
The study includes trends and forecast for the bathtub market by product type, material, shape, end use, and region as follows:

Bathtub Market By Product Type [Value ($ Million) from 2018 to 2030]:

  • Standard Bathtub
  • Whirlpool Bathtub

Bathtub Market By Material [Value ($ Million) from 2018 to 2030]:

  • Acrylic
  • Cast Iron
  • Fiberglass
  • Others

Bathtub Market By Shape [Value ($ Million) from 2018 to 2030]:

  • Square
  • Oval
  • Rectangle
  • Others

Bathtub Market By End Use [Value ($ Million) from 2018 to 2030]:

  • Residential
    • New Residential
    • Remodeling
  • Non-Residential

Bathtub Market By Region [Value ($ Million) from 2018 to 2030]:

List of Bathtub Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. With these strategies bathtub companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the bathtub companies profiled in this report includes.

Recent Developments in Bathtub Market

  • In 2021, Jacuzzi Brands LLC  entered into an agreement to acquire Vortex Leisure Pty Ltd and its subsidiaries, a leading spa retailer in the Australasian region. The acquisition will allow Jacuzzi Group to further expand its geographic reach in the world’s third largest spa market, while also significantly expanding its global retail presence. This acquisition also provides Jacuzzi Group access to the popular Vortex and Fisher brands of products
  • In 2020, Jacuzzi Brands LLC announced the completion of its acquisition both of LMI FLA Holdings, Inc. and Leisure Manufacturing Inc., makers of the Dream Maker and Sunrise Spas brands, leaders in the global affordable hot tub market. The acquisition allows Jacuzzi Brands to provide the full range of price points in its hot tub offering.

Features of the Bathtub Market

  • Market Size Estimates: Bathtub market size estimation in terms of value ($M).
  • Trend and Forecast Analysis: Market trends (2017-2022) and forecast (2023-2028) by various segments and regions.
  • Segmentation Analysis: Bathtub market size by various segments, such as product type, material, shape, and end use.
  • Regional Analysis: Bathtub market breakdown by North America, Europe, Asia Pacific, and the Rest of the World.
  • Growth Opportunities: Analysis on growth opportunities in different product types, materials, shapes, end uses, and regions for bathtub market.
  • Strategic Analysis: This includes M&A and competitive landscape for the bathtub market.
  • Analysis of competitive intensity of the industry based on Porter’s Five Forces model.

FAQ

Q1. What is the bathtub market size?
Answer: The global bathtub market is expected to reach an estimated $11.8 billion by 2030.
Q2. What is the growth forecast for bathtub market?
Answer: The bathtub market is expected to grow at a CAGR of 2.6% from 2024 to 2030.
Q3. What are the major drivers influencing the growth of the bathtub market?
Answer: The major drivers for the growth of this market are rise in housing completion, increasing demand for luxury plumbing fixtures, and rise in household income.
Q4. What are the major applications or end use industries for bathtub?
Answer: Residential and Commercial are the major end uses for bathtubs.
Q5. What are the emerging trends in bathtub market?
Answer: Emerging trends, which have a direct impact on the dynamics of the industry, include the introduction of high-tech bathtubs with advanced features, including wall-mounted LCD,  hydrotherapy features, and increasing adoption of soaking tubs
Q6. Who are the key bathtub companies?
Answer: Some of the key bathtub companies are as follows:
  • Lixil Corporation
  • Kohler
  • Toto
  • Roca
  • Jacuzzi
Q7.Which bathtub product segment will be the largest in future?
Answer: Lucintel forecasts that the whirlpool bathtub segment will show above average growth during the forecast period.
Q8. In bathtub market, which region is expected to be the largest in next 5 years?
Answer: APAC will remain the largest region and is expected to witness the highest growth over next 5 years.
Q9. Do we receive customization in this report?
Answer: Yes, Lucintel provides 10% Customization Without any Additional Cost.

This report answers following 11 key questions

Q.1 What are some of the most promising potential, high-growth opportunities for the bathtub market by product (standard bathtub and whirlpool bathtub), by material (acrylic, cast iron, fiberglass, and others), by shape (square, oval, rectangle and others) by end use (residential and non-residential), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
Q.2 Which segments will grow at a faster pace and why?
Q.3 Which regions will grow at a faster pace and why?
Q.4 What are the key factors affecting market dynamics? What are the drivers and challenges of the bathtub market?
Q.5 What are the business risks and threats to the bathtub market?
Q.6 What are emerging trends in this bathtub market and the reasons behind them?
Q.7 What are some changing demands of customers in the bathtub market?
Q.8 What are the new developments in the bathtub market? Which companies are leading these developments?
Q.9 Who are the major players in the bathtub market? What strategic initiatives are being implemented by key players for business growth?
Q.10 What are some of the competitive products and processes in the bathtub market, and how big of a threat do they pose for loss of market share via material or product substitution?
Q.11 What M&A activities did take place in the last five years in the bathtub market?

For any questions related to bathtub market or related to bathtub market share, bathtub market analysis, bathtub market size, bathtub sales, and bathtub manufacturers or companies, write to Lucintel analysts at helpdesk@lucintel.com. We will be glad to get back to you soon.
Table of Contents
 
1. Executive Summary

2. Market Background and Classifications             
2.1: Introduction, Background, and Classifications             
2.2: Supply Chain             
2.3: Industry Drivers and Challenges       

3. Market Trends and Forecast Analysis from 2018 to 2030          
3.1: Macroeconomic Trends and Forecast             
3.2: Global Bathtub Market Trends and Forecast
3.3: Global Bathtub Market by Product Type        
3.3.1: Standard Bathtub
3.3.2: Whirlpool Bathtub             
3.4: Global Bathtub Market by Material 
3.4.1: Acrylic Bathtubs  
3.4.2: Cast Iron Bathtubs             
3.4.3: Fiberglass Bathtubs           
3.4.4: Other Materials   
3.5: Global Bathtub Market by Shape     
3.6: Global Bathtub Market by End Use 
3.6.1: Residential            
3.6.1.1: New Residential              
3.6.1.2: Remodeling       
3.6.2: Commercial           

4. Market Trends and Forecast Analysis by Region from 2018 to 2030      
4.1: Global Bathtub Market by Region    
4.2: North American Bathtub Market     
4.2.1: Market by Product Type: Standard Bathtub and Whirlpool Bathtub              
4.2.2: Market by Material Type: Acrylic, Cast Iron Bathtub, Fiberglass Bathtub, and Other Materials           
4.2.3: Market by End Use: Residential and Commercial   
4.3: European Bathtub Market  
4.3.1: Market by Product Type: Standard Bathtub and Whirlpool Bathtub              
4.3.2: Market by Material: Acrylic, Cast Iron, Fiberglass, and Others          
4.3.3: Market for End Use: Residential and Commercial  
4.4: APAC Bathtub Market          
4.4.1: Market by Product Type: Standard Bathtub and Whirlpool Bathtub              
4.4.2: Market by Material Type: Acrylic, Cast Iron, Fiberglass, and Other Materials             
4.4.3: Market for End Use: Residential and Commercial  
4.5: ROW Bathtub Market           
4.5.1: Market by Product Type: Standard Bathtub and Whirlpools Bathtub            
4.5.2: Market by Material Type: Acrylic, Cast Iron, Fiberglass, and Other Materials             
4.5.3: Market by End Use: Residential and Commercial   

5. Competitor Analysis  
5.1: Product Portfolio Analysis   
5.2: Market Share Analysis          
5.3: Operational Integration       
5.4: Geographical Reach               
5.5: Porter’s Five Forces Analysis              

6. Cost Structure Analysis            
6.1: Cost of Goods Sold 
6.2: SG&A          
6.3: EBITDA Margin        

7. Growth Opportunities and Strategic Analysis  
7.1: Growth Opportunity Analysis            
7.1.1: Growth Opportunities for the Global Bathtub Market by Product  
7.1.2: Growth Opportunities for the Global Bathtub Market by Material 
7.1.3: Growth Opportunities for the Global Bathtub Market by End Use  
7.1.4: Growth Opportunities for the Global Bathtub Market by Region    
7.2: Emerging Trends in the Global Bathtub Market         
7.3: Strategic Analysis   
7.3.1: New Product Development            
7.3.2: Capacity Expansions in the Global Bathtub Market

8. Company Profiles of Leading Players  
8.1: Toto LTD     
8.2: Villeroy & Boch        
8.3: Kaldewei    
8.4: Kohler         
8.5: Roca             
8.6: RAK CERAMICS        
8.7: Duravit        
8.8: HSIL              
8.9: Jaguar         
8.10: Jacuzzi Corp.
.

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[Chapter Number] [Chapter Name] [Chapter Number Of Pages] [Chapter Price]
Title/Chapter Name Pages Price
Full Report: Bathtub Market: Trends, Opportunities and Competitive Analysis [2024-2030] Full Report $ 4,850
103 figures/charts and 72 tables are provided in this 162 - page report
Chapter - 1: Executive Summary 4 $ 435
1. Executive Summary
Chapter - 2: Global HVAC Insulation Market Dynamics 6 $ 218
2. Market Background and Classifications
2.1 Introduction, Background, and Classifications
2.2 Supply Chain
2.3 Industry Drivers and Challenges
Chapter - 3: Market Trends and Forecast Analysis 46 $ 1,740
3. Market Trends and Forecast Analysis from 2012 to 2023
3.1 Macroeconomic Trends and Forecast
3.2 Global Bathtub Market Trends and Forecast
3.3 Global Bathtub Market by Product Type
3.3.1 Standard Bathtub
3.3.2 Whirlpool Bathtub
3.4 Global Bathtub Market by Material
3.4.1 Acrylic Bathtubs
3.4.2 Cast Iron Bathtubs
3.4.3 Fiberglass Bathtubs
3.4.4 Other Materials
3.5 Global Bathtub Market by Shape
3.6 Global Bathtub Market by End Use
3.6.1 Residential
3.6.1.1. New Residential
3.6.1.2. Remodeling
3.6.2 Commercial
Chapter - 5: Competitor Analysis 9 $ 725
5. Competitor Analysis
5.1 Product Portfolio Analysis
5.2 Market Share Analysis
5.3 Operational Integration
5.4 Geographical Reach
5.5 Porter’s Five Forces Analysis
Chapter - 6: Cost Structure Analysis 3 $ 508
6. Cost Structure Analysis
6.1 Cost of Goods Sold
6.2 SG&A
6.3 EBITDA Margin
Chapter - 7: Growth Opportunities and Strategic Analysis 14 $ 870
7. Growth Opportunities and Strategic Analysis
7.1 Growth Opportunity Analysis
7.1.1 Growth Opportunities for the Global Bathtub Market by Product
7.1.2 Growth Opportunities for the Global Bathtub Market by Material
7.1.3 Growth Opportunities for the Global Bathtub Market by End Use
7.1.4 Growth Opportunities for the Global Bathtub Market by Region
7.2 Emerging Trends in the Global Bathtub Market
7.3 Strategic Analysis
7.3.1 New Product Development
7.3.2 Capacity Expansions in the Global Bathtub Market
Chapter - 8: Company Profiles of Leading Players 26 $ 508
8. Company Profiles of Leading Players
8.1 Toto LTD
8.2 Villeroy & Boch
8.3 Kaldewei
8.4 Kohler
8.5 Roca
8.6 RAK CERAMICS
8.7 Duravit
8.8 HSIL
8.9 Jaguar
8.10 Jacuzzi Corp
Lucintel has been in the business of market research and management consulting since 2000 and has published over 1000 market intelligence reports in various markets / applications and served over 1,000 clients worldwide. This study is a culmination of four months of full-time effort performed by Lucintel's analyst team. The analysts used the following sources for the creation and completion of this valuable report:
  • In-depth interviews of the major players in this market
  • Detailed secondary research from competitors’ financial statements and published data 
  • Extensive searches of published works, market, and database information pertaining to industry news, company press releases, and customer intentions
  • A compilation of the experiences, judgments, and insights of Lucintel’s professionals, who have analyzed and tracked this market over the years.
Extensive research and interviews are conducted across the supply chain of this market to estimate market share, market size, trends, drivers, challenges, and forecasts. Below is a brief summary of the primary interviews that were conducted by job function for this report.
 
Thus, Lucintel compiles vast amounts of data from numerous sources, validates the integrity of that data, and performs a comprehensive analysis. Lucintel then organizes the data, its findings, and insights into a concise report designed to support the strategic decision-making process. The figure below is a graphical representation of Lucintel’s research process. 
 

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